FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 16: Exploring Business Technology

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

Multiple Choice

Review LaterAdd Note

Review Later

Which online marketing tactic involves interacting with consumers on social networks such as Facebook, Twitter, and Instagram?

A) social media marketing
B) search engine optimization
C) content marketing
D) lead generation

E) B) and C)
F) A) and D)

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following is considered a social networking site for professionals?

A) Pinterest
B) Google+
C) LinkedIn
D) Facebook

E) None of the above
F) All of the above

Correct Answer

verified

Show Answer

Question 43

Multiple Choice

Review LaterAdd Note

Which online marketing tactic involves maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by Google or Bing?

Mobile devices make up approximately what percent of all local search traffic?

Pharma Plus Pharmacy uses data from its customers' loyalty cards to search for correlations in products customers purchase to determine how to better serve customers. Which function of the management information system (MIS) does this illustrate?

You can shop for Gap clothes at any of their thousands of company-owned and franchise stores or online at Gap.com. Which business model does this illustrate?

Using data about buying preferences and customer profiles allows management to do all of the following EXCEPT which one?

Key performance indicators or KPIs are measurements that a company uses to track its progress toward achieving which of the following?

If companies want to succeed in today's business environment they need to be active in mobile, with a positive mobile experience for customers that allows for a quick, easy checkout. Which of the following is a way to help make for a simple mobile checkout?

To show consumers that its A1 Original Steak Sauce was more versatile than to just use on steak, Kraft Foods removed "steak" from the product's name and announced the "breakup" via a video on Facebook, requesting new friends like pork and chicken, and the company created a Pinterest page with boards featuring foods the sauce complements. What online marketing tactic does this best illustrate?

Which of the following are measurements used by a company to track its progress toward achieving an objective?

In which online business model does a company charge a fee for access to news, research, entertainment, or other types of content?

An Internet consulting company uses its website to allow its corporate clients to obtain information, analyze data, and ask questions. Which model is this consulting company using?

Which online marketing tactic involves the use of blogs, videos, infographics, and other material to attract and engage customers?

Blue Heron and FreshWay ship recipes and fresh ingredients straight to customers' doors, allowing them to cook a meal without a visit to the grocery store. Which business model are these companies using?

Which of the following businesses would be characterized as online-only retailing?

Which management information system (MIS) would provide data on sales volume by sales representative, customer, and/or geographic area, customer profiles, and customer service reports?