Question 1

What is the first stage of the product life cycle?

Accepted Answer

A)   invention
B)   launching
C)   discovery
D)   introductionE) A) and B)
F) None of the above

Question 2

Federal regulations require manufacturers to post a "use-by" date on all packages of infant formula. Which function of packaging does this illustrate?

Accepted Answer

A)   protecting the product
B)   attracting buyer attention
C)   better serving customer needs
D)   providing product informationE) C) and D)
F) B) and C)

Question 3

Which of the following was Pepsi doing when it introduced Mountain Dew Code Red?

Accepted Answer

A)   expanding its marketing mix
B)   increasing the product line
C)   simplifying its product mix
D)   refining its marketing mixE) A) and B)
F) A) and C)

Question 4

Why do sales and profits decline during the last stage of the product life cycle?

Accepted Answer

A)   consumers' needs change and the product is no longer desirable
B)   competitors have entered the market
C)   consumers are unaware of the product
D)   there has been a recall on the product and consumers are afraid to purchase itE) All of the above
F) B) and C)

Question 5

A snack food manufacturer has introduced a gluten-free version of its popular toaster pastry, the first of its kind on the market. Which of the following is likely the reason the company changed its product mix?

Accepted Answer

A)   changing consumer preferences
B)   to streamline manufacturing processes
C)   simplification of its product mix
D)   budgetary concernsE) A) and D)
F) None of the above

Question 6

KFC, famous for fried chicken, introduced grilled chicken in 2008 in an effort to offer healthier menu options. This product mix change can be attributed to which of the following?

Accepted Answer

A)   more effective brand management
B)   the stage of the product life cycle
C)   challenges from competitors
D)   changes in customer preferencesE) A) and C)
F) A) and B)

Question 7

As a result of extensive market research, a consumer products manufacturer introduces a line of hypoallergenic, fragrance-free, and dye-free laundry products for customers with allergies and skin sensitivities. Which of the following best summarizes the reason for the company's product mix change?

Accepted Answer

A)   challenges from competitors
B)   changes in customer preferences
C)   stage of the product life cycle
D)   more effective brand managementE) None of the above
F) A) and B) B

Question 8

Health Canada requires that food packaging contains product ingredients, sell-by dates, the manufacturer's address, contact information, and any cautionary messages or usage warnings. Which function of packaging does this represent?

Accepted Answer

A)   providing product information
B)   protecting the product
C)   better serving customer needs
D)   attracting buyer attentionE) All of the above
F) B) and C)

Question 9

During the product analysis stage of product development, all of the following occur EXCEPT which one?

Accepted Answer

A)   presenting idea to potential customers for feedback
B)   creating estimates of possible costs
C)   developing a prototype
D)   creating estimates of possible profits associated with launching the new productE) A) and D)
F) B) and D)

Question 10

Gillette Company's blades are in the maturity stage of the product life cycle. How can the company strengthen its market share?

Accepted Answer

A)   eliminate less profitable versions of the product
B)   redesign the packaging
C)   emphasize customer service
D)   watch for the early buying patternsE) A) and B)
F) None of the above

Question 11

In which stage in the development of new products are ideas that match company objectives analyzed as to whether the firm has the required expertise for the product's development and marketing?

Accepted Answer

A)   exploration
B)   product analysis
C)   product development
D)   business analysisE) A) and D)
F) B) and D)

Question 12

Which product life cycle stage involves a rapid sales increase, competing products marketed by other companies, lower unit costs, and an overall tendency toward increased profit?

Accepted Answer

A)   growth
B)   extension
C)   introduction
D)   maturityE) None of the above
F) B) and C)

Question 13

TCBY wants to expand its line of food products. If the company sends surveys to consumers to determine which food items would appeal to them for desserts or snacks, which phase of new product development does this represent?

Accepted Answer

A)   idea generation
B)   product development
C)   screening
D)   business analysisE) None of the above
F) A) and B)

Question 14

Procter & Gamble manufactures hair care products such as Pantene, toothpaste and oral health products such as Crest, batteries, Cover Girl cosmetics, laundry and dish detergent, paper products like Bounty and Puffs, and a host of other products. What does the collection of all these products represent for Procter & Gamble?

Accepted Answer

A)   product line
B)   product mix
C)   marketing mix
D)   marketing strategyE) A) and C)
F) B) and C)

Question 15

Which of the following is generally NOT considered to be a stage in the product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   transition
D)   declineE) None of the above
F) All of the above

Question 16

Which product life cycle stage involves low consumer awareness and acceptance of the product, few competitors, and a gradual rise in sales because of promotion?

Accepted Answer

A)   extension
B)   introduction
C)   growth
D)   maturityE) B) and C)
F) B) and D) B

Question 17

Why should companies develop and introduce new products?

Accepted Answer

A)   because failing to do so can threaten the future success of the company
B)   because it is relatively inexpensive and therefore worth the time
C)   to replace deleted products, so the broadness of the marketing mix remains unchanged
D)   because new products are almost always successfulE) A) and B)
F) A) and C)

Question 18

All of the following are characteristics of the maturity stage of the product life cycle EXCEPT which one?

Accepted Answer

A)   a decline in the sales curve
B)   simplification of product lines
C)   increased distribution
D)   increased price competitionE) None of the above
F) A) and B) C

Question 19

Gina goes to the spa and gets a deep tissue massage. The massage would be categorized as which of the following?

Accepted Answer

A)   a good
B)   a service
C)   a good and a service
D)   neither a good nor a serviceE) None of the above
F) All of the above

Question 20

Before a fast food restaurant introduces its new veggie burger in its restaurants nationwide, it decides to launch the product on a smaller scale to evaluate customer response. Which product development phase does this represent?

Accepted Answer

A)   product development and testing
B)   commercialization
C)   product analysis
D)   screeningE) A) and B)
F) C) and D)

Exam 13: Developing and Managing Products

What is the first stage of the product life cycle?

Correct Answer
verified

Federal regulations require manufacturers to post a "use-by" date on all packages of infant formula. Which function of packaging does this illustrate?

Correct Answer
verified

Which of the following was Pepsi doing when it introduced Mountain Dew Code Red?

Correct Answer
verified

Why do sales and profits decline during the last stage of the product life cycle?

Correct Answer
verified

A snack food manufacturer has introduced a gluten-free version of its popular toaster pastry, the first of its kind on the market. Which of the following is likely the reason the company changed its product mix?

Correct Answer
verified

KFC, famous for fried chicken, introduced grilled chicken in 2008 in an effort to offer healthier menu options. This product mix change can be attributed to which of the following?

Correct Answer
verified

As a result of extensive market research, a consumer products manufacturer introduces a line of hypoallergenic, fragrance-free, and dye-free laundry products for customers with allergies and skin sensitivities. Which of the following best summarizes the reason for the company's product mix change?

Correct Answer
verified
B

Health Canada requires that food packaging contains product ingredients, sell-by dates, the manufacturer's address, contact information, and any cautionary messages or usage warnings. Which function of packaging does this represent?

Correct Answer
verified

During the product analysis stage of product development, all of the following occur EXCEPT which one?

Correct Answer
verified

Gillette Company's blades are in the maturity stage of the product life cycle. How can the company strengthen its market share?

Correct Answer
verified

In which stage in the development of new products are ideas that match company objectives analyzed as to whether the firm has the required expertise for the product's development and marketing?

Correct Answer
verified

Which product life cycle stage involves a rapid sales increase, competing products marketed by other companies, lower unit costs, and an overall tendency toward increased profit?

Correct Answer
verified

TCBY wants to expand its line of food products. If the company sends surveys to consumers to determine which food items would appeal to them for desserts or snacks, which phase of new product development does this represent?

Correct Answer
verified

Correct Answer
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Which of the following is generally NOT considered to be a stage in the product life cycle?

Correct Answer
verified

Which product life cycle stage involves low consumer awareness and acceptance of the product, few competitors, and a gradual rise in sales because of promotion?

Correct Answer
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B

Why should companies develop and introduce new products?

Correct Answer
verified

All of the following are characteristics of the maturity stage of the product life cycle EXCEPT which one?

Correct Answer
verified
C

Gina goes to the spa and gets a deep tissue massage. The massage would be categorized as which of the following?

Correct Answer
verified

Before a fast food restaurant introduces its new veggie burger in its restaurants nationwide, it decides to launch the product on a smaller scale to evaluate customer response. Which product development phase does this represent?

Correct Answer
verified

Exam 13: Developing and Managing Products

What is the first stage of the product life cycle?

Correct AnswerverifiedShow Answer

Federal regulations require manufacturers to post a "use-by" date on all packages of infant formula. Which function of packaging does this illustrate?

Correct AnswerverifiedShow Answer

Which of the following was Pepsi doing when it introduced Mountain Dew Code Red?

Correct AnswerverifiedShow Answer

Why do sales and profits decline during the last stage of the product life cycle?

Correct AnswerverifiedShow Answer

A snack food manufacturer has introduced a gluten-free version of its popular toaster pastry, the first of its kind on the market. Which of the following is likely the reason the company changed its product mix?

Correct AnswerverifiedShow Answer

KFC, famous for fried chicken, introduced grilled chicken in 2008 in an effort to offer healthier menu options. This product mix change can be attributed to which of the following?

Correct AnswerverifiedShow Answer

As a result of extensive market research, a consumer products manufacturer introduces a line of hypoallergenic, fragrance-free, and dye-free laundry products for customers with allergies and skin sensitivities. Which of the following best summarizes the reason for the company's product mix change?

Correct AnswerverifiedB

Health Canada requires that food packaging contains product ingredients, sell-by dates, the manufacturer's address, contact information, and any cautionary messages or usage warnings. Which function of packaging does this represent?

Correct AnswerverifiedShow Answer

During the product analysis stage of product development, all of the following occur EXCEPT which one?

Correct AnswerverifiedShow Answer

Gillette Company's blades are in the maturity stage of the product life cycle. How can the company strengthen its market share?

Correct AnswerverifiedShow Answer

In which stage in the development of new products are ideas that match company objectives analyzed as to whether the firm has the required expertise for the product's development and marketing?

Correct AnswerverifiedShow Answer

Which product life cycle stage involves a rapid sales increase, competing products marketed by other companies, lower unit costs, and an overall tendency toward increased profit?

Correct AnswerverifiedShow Answer

TCBY wants to expand its line of food products. If the company sends surveys to consumers to determine which food items would appeal to them for desserts or snacks, which phase of new product development does this represent?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is generally NOT considered to be a stage in the product life cycle?

Correct AnswerverifiedShow Answer

Which product life cycle stage involves low consumer awareness and acceptance of the product, few competitors, and a gradual rise in sales because of promotion?

Correct AnswerverifiedB

Why should companies develop and introduce new products?

Correct AnswerverifiedShow Answer

All of the following are characteristics of the maturity stage of the product life cycle EXCEPT which one?

Correct AnswerverifiedC

Gina goes to the spa and gets a deep tissue massage. The massage would be categorized as which of the following?

Correct AnswerverifiedShow Answer

Before a fast food restaurant introduces its new veggie burger in its restaurants nationwide, it decides to launch the product on a smaller scale to evaluate customer response. Which product development phase does this represent?

Correct AnswerverifiedShow Answer

Correct Answer
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B

Correct Answer
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B

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C

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Correct Answer
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