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Exam 15: Distributing Products

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Question 121

True/False

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There are three major types of warehouses: centralized, dispersed, and mode-specific.

A) True
B) False

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Question 122

Multiple Choice

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Edwin, an employee at an auto assembly plant for a U.S. auto manufacturer, manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries. As a receiver of auto parts from other suppliers, Edwin works in

A) third-party logistics.
B) supply chain management.
C) a corporate distribution system.
D) direct mail operations.

E) A) and D)
F) A) and C)

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Question 123

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Drop shippers are wholesalers that stock heavy or bulky items and transport them to retail stores.

Suppose that nine bakeries each tried to sell their products directly to eight supermarkets. The total number of exchange relationships that would be established is

Water transportation is the least expensive way to send goods overseas.

When firms manage the return of goods from consumers either because they are defective or for recycling purposes, they are involved in

Which of the following statements about kiosks and carts is the most accurate?

Exclusive distribution is the use of only one retail outlet in a given geographic area.

Third-party logistics is the term used to describe the use of outside firms to help move goods from here to there.

In a corporate distribution system one firm owns all of the organizations in the distribution.

A ________ is a marketing intermediary that sells products to other organizations.

Logistics is concerned with the flow of information as well as with the flow of goods.

A greeting card company, Tiny Texts, has been approached by Novel Teas, a producer of herbal teas and exotic spices. Novel Teas wants to sell its products in the Tiny Text stores under an administered distribution system. If Tiny Texts accepts Novel Teas' proposal, it will perform many marketing services for the tea maker in exchange for a flat fee.

Soundwave Specialties is a manufacturer of high-quality speakers. The company sells its products through a few preferred retailers in any geographic area. Soundwave Specialties uses a selective distribution strategy.

A value of shipping by truck is that trucks can deliver small shipments to remote locations.

The characteristic that all forms of direct marketing have in common is that they

About 80 percent of all wholesalers are classified as merchant wholesalers.

Vandelay Industries has discovered a defect in one of its products that may result in injury to users. The company believes it must quickly develop and implement a recall program. It is likely that Vandelay soon will be placing a great deal of emphasis on

Many firms that want to use an intensive distribution strategy would find vending machines an attractive method of selling their goods.

Specializing in logistics, Miriam, a marketing manager, is likely to focus mainly on managing the flow of goods, and leave issues about how to manage the flow of information to managers in other areas of marketing.