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Exam 15: Social Media and E-Business

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Question 61

True/False

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Data mining is the practice of saving all data to the cloud to be accessed through the Internet.

A) True
B) False

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Question 62

Multiple Choice

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McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

A) business-to-business model
B) marketing campaign
C) business model
D) hierarchy of service
E) Background

F) A) and C)
G) A) and E)

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Question 63

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The two types of social media measurement are objective and subjective.

Gap.com, the clothier's online site, focuses on conducting business with individual customers.This represents a ____ model.

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

Engaging customers in product development is a recognised use of social media.

"Digital natives" are considered to be anyone

Yasmin stops offering free shipping to her online customers.Yasmin is trying to increase her profits by

eBay is an example of a brokerage e-business model.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc.When Pure Training discusses KPIs in its measurement workshop, clients should know that KPIs are ____ and measure achievement of the organisation's ____.

One type of B2B model focuses on

Which of the following would be part of a media sharing site?

Which of the following is the first step in building a social media plan?

Academic Standard, Inc.(ASI) Academic Standard, Inc.(ASI) , sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc.Which of the following would not have been a disadvantage for ASI?

Which of the following companies was one of the early adopters of consumer ratings?

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software programme on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts.ABC is following a(n) ____ business model.

LinkedIn is considered one of the top four social networking sites used by business.

When were Facebook and Twitter were created?

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.