FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 15: Social Media and E-Business

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 81

True/False

Review LaterAdd Note

Review Later

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

A) True
B) False

Correct Answer

verified

Show Answer

Question 82

Multiple Choice

Review LaterAdd Note

Review Later

Computers and software belong to which of the following specialised e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

F) B) and D)
G) C) and D)

Correct Answer

verified

Show Answer

Question 83

Multiple Choice

Review LaterAdd Note

Bit Torrent is an example of ____ model.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc.Pure Training was founded 10 years ago and it's now ready to venture into offering workshops for businesses selling to other businesses primarily through the Internet.Which of the following is most likely to be a new addition to their agenda?

Number of fans and number of likes are typical measurements for

Forrester Research, Inc., offers business research on a subscription business model basis.

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Sources of revenue flowing into the firm are referred to as channels.

Academic Standard, Inc.(ASI) Academic Standard, Inc.(ASI) , sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc.Amanda's interaction with ASI is an a example of

Data mining refers to searching large amounts of data looking for useful information.

Jason has to purchase specialised software that will allow his company to accept credit cards online for purchases from his company's Web site.This software is a(n) ____ resource for this e-business.

Millenials are tech-savvy digital natives born after 1990.

External forces that affect e-business include all of the following except

Amazon.com has a ____ model.

A wiki is an online collaborative working space.