FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 13: Distributing and Promoting Products

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 101

Short Answer

Review LaterAdd Note

Review Later

Would the owner of a small retail grocery store be more likely to advertise Tuesday specials using radio or television? Why?

Correct Answer

Answered by ExamLex AI

The owner of a small retail grocery stor...

View Answer

Show Answer

Question 102

Multiple Choice

Review LaterAdd Note

Review Later

The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public.This is known as ____ advertising.

A) primary-demand
B) immediate-response
C) reminder
D) comparative
E) public relations

F) D) and E)
G) A) and B)

Correct Answer

verified

Show Answer

Question 103

Multiple Choice

Review LaterAdd Note

If a company sends a representative to your home who tries to sell you a vacuum cleaner, this company is using _____.

Identify and describe the major types of retailers.

When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.

Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called _____.

Whirlpool Appliances would most likely use _____ distribution to sell its products.

Why is the concept of integrated marketing communications becoming more accepted?

Brenda is a real estate agent for Coldwell Banker.Whenever she works with a client, she focuses on obtaining leads for prospective clients who are friends or families of her current client.Brenda is acting in her capacity as a(n) _____.

Wal-Mart is working with its suppliers using tools such as electronic billing.Purchase order verification, bar-code technology, and the like to integrate data to improve overall performance.This is an example of _____.

Sandy is a specialist in crude oil.She represents buyers or sellers and is generally hired on a temporary basis.She is known for her expertise in crude oil.Sandy in a (n) _____.

How does an order getter differ from an order taker?

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc.If R& P management chose to return a portion of a product's purchase price as a sales promotion method, it would be referred to as which of the following?

Which of the following is not a public relations tool?

Advertising that is used to sell a particular brand of product is known as _____.

SME Ads Inc.(SME) Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organizes its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc.In developing the advertising campaign for a client, in which of the following steps should SME include the important selling points or features of the client's products?

How might an organization benefit from using publicity?

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc.If the managers at R&P were interested in implementing the most widely used type of publicity, they should utilize which of the following?

The Air Store, a retail outlet for fans and air conditioners, increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

You are in charge of advertising for a golf course in the Southwest.The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method.You feel obligated to warn him that newspaper advertising: