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Exam 13: Distributing and Promoting Products

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Question 121

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As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage.This lady is trying to accomplish what?

A) Neutralize competitive promotional efforts.
B) Stabilize irregular sales patterns.
C) Reinforce advertising.
D) Encourage trial purchases of the product.
E) Draw new customers.

F) A) and C)
G) B) and D)

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Question 122

Multiple Choice

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Trask, Inc., sells luggage and other related equipment online, When it receives an order the order automatically goes to Williams Distribution.Williams gets the merchandise from its warehouse and ships it to the customer.Trask is in charge of all other aspects of the purchase.Williams Distribution is a _____ wholesaler.

A) full-service
B) limited-service
C) specialty-line
D) limited-line
E) commission merchant

F) B) and E)
G) A) and C)

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Question 123

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Sears would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature, Sears needs to be able to demonstrate the product.Sears will most likely use _____.

Publicity is a free package or container of a product sent to consumers in the mail.

Every year in the city of Phoenix there is a Home and Garden Show that is open to the public and features hundreds of exhibits from local companies about ideas for improving their homes and gardens.This Home and Garden Show is a _____.

After Jeremy has made his sales presentation and answered the prospect's objections, he says, "When would you like to take delivery of the copier?" This is called a _____.

Describe the four major distribution channels used for consumer products?

The Lakeview Coal Mine processes its coal and delivers it across a river to its end customer, Lakeview Power and Light.The most effective transportation mode of the processed coal would be by ship.

Clothing manufacturers typically prefer _____ distribution.

Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in newspapers and magazines; and by direct mail.In this example, radio, TV, newspapers, magazines, and direct mail are called advertising _____.

Vitalink Company does marketing research and then plans, creates, and places various forms of paid communications about its clients' products and services.Vitalink Company is a(n) _____.

The advertising medium that receives the largest share of advertising dollars is _____.

Rolls-Royce uses _____ distribution on sell its automobiles

Coupons are sent to consumers by direct mail.

McLane Distributors, a wholesaler, buys large quantities of health and beauty care products, light bulbs, batteries, canned food, computer disks, and more and sells them to retailers.McLane is a (n) _____ wholesaler.

Jacobs Enterprises, a large firm, wants to reach a national market for its new product.Which advertising medium would be most appropriate for this purpose?

Public warehouses will hold issue receipts for goods used as collateral for borrowed funds.

The advertising objectives are the ____ of the advertising campaign.

Describe how and why a point-of-purchase display is set up and used in a retail store.