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Exam 13: Distributing and Promoting Products

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Question 21

Multiple Choice

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Kroger is an example of a _____.

A) specialty stores
B) convenience stores
C) discount stores
D) supermarkets
E) warehouse stores

F) B) and D)
G) B) and C)

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Question 22

Multiple Choice

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T J Maxx, Burlington Coat Factory, and marshall's are examples of

A) superstores
B) off-prices stores
C) department stores
D) specialty stores
E) independent retailers

F) All of the above
G) A) and D)

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Question 23

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The personal-selling process includes all of the following except:

The distribution channel most likely to be used for a new car is producer to

The most expensive but most adaptable method of the promotion mix is _____.

In creating the advertising platform for one of its products, Gems, Inc., will include important selling points such as:

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

Coca-Cola provides a children's center with props, costumes, and decorations for use in a community play.This type of activity is known as _____.

Wal-Mart is opening a new store in a shopping mall.It announces a grand- opening sale in the local newspapers.This type of advertising is referred to as ____ advertising.

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Marketing organizations that link producer and consumer within a marketing channel are called _____.

Target and Wal-Mart are considered

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market.Together these various methods are Tupperware's _____.

With warehouse showrooms, a customer selects the merchandise either from a catalog or from the showroom display, fills out an order form provided by the store, and hands the form to a clerk.

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

A return of part of the purchase price to the consumer is known as a _____.

A firm with a limited budget for promotion will probably rely on advertising because personal selling is so expensive.