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Exam 13: Distributing and Promoting Products

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Question 31

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R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -A general term for a middleman that actually buys and then resells goods is a _____.

A) functional middleman
B) broker
C) retailer
D) sales agent
E) merchant middleman

F) None of the above
G) D) and E)

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Question 32

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Vending machines are classified as retail outlets.

A) True
B) False

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Question 33

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All of the following are examples of sales promotion except:

All of the following are benefits of advertising except:

SME Ads Inc.(SME) Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organizes its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc.Which of the following terms refers to the type of advertising SME would use to increase the demand for all brands of a product within a specific industry?

____ is essential to the selling process because it leaves a good impression and eases the way toward future sales.

The mode of transportation that offers the greatest frequency is _____.

Railroad and truck carriers teamed up to provide transportation are called camelback.

The primary concern of the media planner is to:

What types of public-relations tools can organizations use?

Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Why would a marketer identify and analyze the target audience before defining the advertising objectives when developing an advertising campaign?

Which of the following makes radio a potentially effective advertising medium?

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price, durability, and warranties.This type of advertising is called ____ advertising.

Mullin, Inc, purchases supplies such as paper, and seat covers directly from manufacturers and then sells them to other firms.Mullin, Inc.is a (n) _____.

SME Ads Inc.(SME) Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organizes its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc.As Steven plans to expand the company's focus to other major elements of the promotion mix, which of the following should he focus on if he wants to help his clients create and maintain favorable relationships between them and their various internal and external groups?

Driscoe, Inc., is in the process of developing an advertising campaign for its new product.It has identified the group to whom it will direct advertisements and has drafted the advertising objectives.Which of the following is not an advertising objective and thus should be deleted from the list?

The major arguments against advertising are that it is wasteful and that it can be deceptive.

Personal selling in support of the sales efforts of other intermediaries is called creative selling.

How does a frequent-user incentive differ from a premium?