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Exam 13: Distributing and Promoting Products

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Question 51

True/False

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A general merchandise wholesaler carries a select group of products within a single line of merchandise.

A) True
B) False

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Question 52

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Of all the coupons produced and distributed, only ____ percent actually are redeemed by customers.

A) 50
B) 20
C) 10
D) 5
E) 2

F) B) and D)
G) A) and D)

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Question 53

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R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -A sequence of organizations that directs a product from the producer to the ultimate user is called a (n) _____.

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

When a producer wants to give its products the widest possible exposure is the marketplace, it chooses intensive distribution.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products, it is engaging in what type of promotion technique?

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Regulations associated with the national do-not-call registry are enforced by the _____.

Which of the following is the best example of a good advertising campaign objective?

Nine west manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Radio advertising is the most expensive advertising medium.

All of the following are helpful in evaluating the effectiveness of advertising except:

Abercrombie and Fitch, a nationwide clothing store, in a (n) _____.

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting, which is called a _____.

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

The combination of promotion methods that a firm uses to reach a target market is called advertising.

Sherilyn operates a store called The Gift Garden, Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends.The Gift Garden, is a _____.