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Exam 13: Distributing and Promoting Products

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Question 61

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A primary benefit of magazine advertising is the advertisement's life span.

A) True
B) False

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Question 62

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About 18 percent of total advertising expenditures is spent on out-of-home advertising.

A) True
B) False

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Question 63

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How does immediate-response advertising differ from reminder advertising?

Selective distribution is the use of a single retail outlet in each geographic area.

A television commercial describing why Sure antiperspirant works better than Right Guard antiperspirant is an example of primary-demand advertising.

Your company's greatest need is to employ salespeople who will be responsible for selling the firm's products to new customers and increasing sales to present customers.For this reason, you recommend that the company hire which type of salesperson?

Advertising may be broadly classified into three groups: selective demand, institutional, or primary demand.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Which of the following channels in known as the direct channel?

Supply chain management primarily focuses on two are more stages of the marketing channel under one management.

Which of the following is not an advantage of magazine advertising?

Moving products form producer to wholesaler to retailer to consumer is called the traditional channel because most consumer because most consumer goods are sold this way.

Mattel wants to announce some new educational benefits associated with one of its new product lines.The company writes a report of about 300 words and sends it to the media.This is called a _____.

An advertisement for a self-cleaning litter box for cats appears in Runner's World magazine.The litter box company's campaign is likely to fail because the ad is unlikely to:

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.

A neighborhood shopping center usually has at least one large department store to attract customers to the center.

Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called _____.

What factors influence decisions about the composition of a promotion mix?

Compare and contrast intensive, selective, and exclusive distribution.Give an example of a product that normally would be distributed in the way for each type of market coverage.

When has Natalie, an industrial supplies salesperson, completed her job with a particular client?

L'eggs Pantyhose often sends potential customers free trails of its pantyhose in the mail.This is an example of _____.