Question 1

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers

Accepted Answer

A)   full-service
B)   general merchandise
C)   limited-line
D)   limited-service
E)   specialty-lineF) A) and D)
G) B) and E)

Question 2

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Accepted Answer

A) True 
 B)False

Question 3

A retail outlet that sells a single category of merchandise is known as a specialty store.

Accepted Answer

A) True 
 B)False

Question 4

Ryan Witz sells vacuum cleaners door-to-door.After showing Mrs.Davis several models and demonstrations, Ryan can tell she is hesitant but interested.Which trial closing is Ryan likely to use to ensure a sale?

Accepted Answer

A)   "Here's my card.Give me a call if you would like to place an order."
B)   "Will you be placing an order, Mrs.Davis?"
C)   "Do you want the standard model, or the one with the special options package?"
D)   "Shall I give you a week to consider the offer?"
E)   "I'll put you down for the deluxe model.Is that your natural hair color?"F) A) and B)
G) A) and E)

Question 5

Ski XYZ Company manufactured too many ski jackets, overestimating the quantity retailers would purchase.So Ski XYZ has offered its customers a lower cost of purchase, 20 percent lower, if they order ten or more jackets.The company is displaying an example of what?

Accepted Answer

A)   Cooperative advertising
B)   Rebates
C)   Coupons
D)   Discounts
E)   Buying allowancesF) C) and D)
G) B) and E)

Question 6

Like newspaper ads and unlike magazine advertising, television advertising:

Accepted Answer

A)   provides for a combination of sight and sound.
B)   provides for excellent photography.
C)   has a short life.
D)   is the most accessible medium.
E)   has a long life.F) B) and C)
G) B) and E)

Question 7

Merck & Co., Inc., a pharmaceutical manufacturer, wishes to promote its products to retail pharmacists, physicians, and hospitals.Merck should recruit _____.

Accepted Answer

A)   order getters
B)   order takers
C)   outside salespersons
D)   advisory salespersons
E)   missionary salespersonsF) A) and E)
G) C) and D)

Question 8

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world.Because of the fragile nature of the products, they need to spend as little time as possible in transit.Maria should use trucks to transport her products.

Accepted Answer

A) True 
 B)False

Question 9

Department stores are distinctly service-oriented.Along with the goods they sell, they provide _____.

Accepted Answer

A)   lower markups
B)   quality discounts
C)   personal assistance
D)   warehouse merchandising
E)   very low pricesF) A) and D)
G) A) and E)

Question 10

If Levi Co.offers to pay JCPenney to have its jeans included in JCPenney's anniversary sale ad, this would be an example of _____.

Accepted Answer

A)   a buying allowance
B)   a bribe
C)   cooperative advertising
D)   point-of-purchase discounts
E)   integrated advertising effortsF) A) and E)
G) A) and B)

Question 11

MeComick Trucking serves as a carrier for several private oilfield supply companies.It is classified as a _____ carrier.

Accepted Answer

A)   heavy-equipment
B)   long distance
C)   contract
D)   private
E)   commonF) A) and B)
G) B) and D)

Question 12

A sales agent provides all of the following advantages except

Accepted Answer

A)   immediate entry into a territory
B)   selling experience
C)   a predetermined selling expense
D)   a warehouse
E)   regular calls on customersF) A) and B)
G) B) and D)

Question 13

Most local firms use immediate-response advertising.

Accepted Answer

A) True 
 B)False

Question 14

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

Accepted Answer

A)   organizational promotional resources.
B)   nature of the target market.
C)   characteristics of the product.
D)   personal preferences of the marketers.
E)   feasibility of various promotion methods.F) A) and D)
G) B) and D)

Question 15

A transportation firm that is available for hire by one or several shippers is a private carrier.

Accepted Answer

A) True 
 B)False

Question 16

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:

Accepted Answer

A)   neutralize competitive promotional efforts.
B)   stabilize irregular sales patterns.
C)   reinforce advertising.
D)   encourage trial purchases of the product.
E)   draw new customers.F) B) and C)
G) D) and E)

Question 17

A limited-service wholesaler assumes responsibility for a few wholesale services only.

Accepted Answer

A) True 
 B)False

Question 18

What is the goal of integrated marketing communications?

Accepted Answer

The goal of integrated marketing communi...

Question 19

When major oil companies advertise to build goodwill rather than to stimulate sales, they are using _____.

Accepted Answer

A)   institutional advertising
B)   primary-demand advertising
C)   public relations
D)   publicity
E)   selective-demand advertisingF) C) and D)
G) All of the above

Question 20

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words.Therefore James is in which stage of developing the advertising campaign?

Accepted Answer

A)   Defining the advertising objectives.
B)   Developing the media plan.
C)   Creating the advertising message.
D)   Executing the campaign.
E)   Identifying the advertising target audience.F) A) and B)
G) B) and D)

Exam 13: Distributing and Promoting Products

A limited-service wholesaler assumes responsibility for a few wholesale services only.

Correct AnswerverifiedShow Answer

Bill Yee was granted franchise rights from McDonald's for the community in which he lives.McDonald's practice of granting franchises for specific geographic areas is commonly known as selective distribution.

Correct AnswerverifiedShow Answer

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words.Therefore James is in which stage of developing the advertising campaign?

Correct AnswerverifiedShow Answer

Maria's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world.Because of the fragile nature of the products, they need to spend as little time as possible in transit.Maria should use trucks to transport her products.

Correct AnswerverifiedShow Answer

Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers

Correct AnswerverifiedShow Answer

What is the goal of integrated marketing communications?

Correct AnswerAnswered by ExamLex AIThe goal of integrated marketing communi...View AnswerShow Answer

The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:

Correct AnswerverifiedShow Answer

If the Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons, it is trying to:

Correct AnswerverifiedShow Answer

Like newspaper ads and unlike magazine advertising, television advertising:

Correct AnswerverifiedShow Answer

A retail outlet that sells a single category of merchandise is known as a specialty store.

Correct AnswerverifiedShow Answer

A sales agent provides all of the following advantages except

Correct AnswerverifiedShow Answer

Department stores are distinctly service-oriented.Along with the goods they sell, they provide _____.

Correct AnswerverifiedShow Answer

A transportation firm that is available for hire by one or several shippers is a private carrier.

Correct AnswerverifiedShow Answer

Merck & Co., Inc., a pharmaceutical manufacturer, wishes to promote its products to retail pharmacists, physicians, and hospitals.Merck should recruit _____.

Correct AnswerverifiedShow Answer

When major oil companies advertise to build goodwill rather than to stimulate sales, they are using _____.

Correct AnswerverifiedShow Answer

Ski XYZ Company manufactured too many ski jackets, overestimating the quantity retailers would purchase.So Ski XYZ has offered its customers a lower cost of purchase, 20 percent lower, if they order ten or more jackets.The company is displaying an example of what?

Correct AnswerverifiedShow Answer

Most local firms use immediate-response advertising.

Correct AnswerverifiedShow Answer

If Levi Co.offers to pay JCPenney to have its jeans included in JCPenney's anniversary sale ad, this would be an example of _____.

Correct AnswerverifiedShow Answer

MeComick Trucking serves as a carrier for several private oilfield supply companies.It is classified as a _____ carrier.

Correct AnswerverifiedShow Answer

Ryan Witz sells vacuum cleaners door-to-door.After showing Mrs.Davis several models and demonstrations, Ryan can tell she is hesitant but interested.Which trial closing is Ryan likely to use to ensure a sale?

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
The goal of integrated marketing communi...
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