Question 1

In a marketing information system, data from external sources include all except which of the following?

Accepted Answer

A)   economic conditions
B)   the firm's suppliers
C)   the firm's customers
D)   competitors' marketing activities
E)   sales force activitiesF) A) and D)
G) B) and C)

Question 2

Form utility is created by making a product available at a location where customers wish to purchase it.

Accepted Answer

A) True 
 B)False

Question 3

If Carolyn Smith purchases office supplies for her home office from which she operates her insurance business, she is a member of which type of market?

Accepted Answer

A)   consumer
B)   business-to-business
C)   reseller
D)   institutional
E)   producerF) A) and E)
G) C) and E)

Question 4

Is the business buyer or the individual consumer more likely to know more about the product being purchased? Support your answer.

Accepted Answer

The business buyer is more likely to kno...

Question 5

The first stage in the development of a marketing plan is to

Accepted Answer

A)   formulate a detailed marketing objective.
B)   select a target market.
C)   assess the marketing environment.
D)   develop a new product.
E)   monitor and evaluate the marketing program.F) A) and B)
G) A) and C)

Question 6

Kathryn, a marketing researcher, is currently analyzing the information collected and is determining what possible opportunities it has for management.At which stage of marketing research is she?

Accepted Answer

A)   interpreting information
B)   defining the problem
C)   making a preliminary investigation
D)   planning the research
E)   gathering factual informationF) B) and E)
G) C) and D)

Question 7

Marketing activities amount to about one-half of every dollar that consumers spend.

Accepted Answer

A) True 
 B)False

Question 8

Emerson, an electronics manufacturer, purchases the wires it needs to make televisions and stereos from various wire manufacturers.Emerson is a part of which type of market?

Accepted Answer

A)   institutional
B)   governmental
C)   consumer
D)   producer
E)   resellerF) All of the above
G) A) and C)

Question 9

A marketing information system is computer-based and uses information from both internal and external sources.

Accepted Answer

A) True 
 B)False

Question 10

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target _____.

Accepted Answer

A)   unit
B)   segment
C)   market
D)   source
E)   demandF) None of the above
G) B) and E)

Question 11

Customer relationship management is a technology solution for increasing sales.

Accepted Answer

A) True 
 B)False

Question 12

Sears buys finished products and sells them for a profit to its customers.Sears is a part of which type of market?

Accepted Answer

A)   consumer
B)   producer
C)   governmental
D)   institutional
E)   resellerF) B) and D)
G) None of the above

Question 13

What is a market?

Accepted Answer

A market is a medium that allows buyers ...

Question 14

Internal and external data should be collected for a marketing information system _____.

Accepted Answer

A)   periodically
B)   continually
C)   when needed
D)   infrequently
E)   at the end of each monthF) A) and C)
G) C) and E)

Question 15

Companies that manufacture typewriters found themselves in trouble quickly when personal computers and word processors became popular.These companies were most impacted by ____ forces.

Accepted Answer

A)   technological
B)   economic
C)   competitive
D)   political
E)   socioculturalF) C) and D)
G) B) and C)

Question 16

Arthur was a salesperson for a manufacturing firm in the late 1920s.Which of the following would his employer most likely have asked him to do?

Accepted Answer

A)   use high-pressure sales techniques to sell more of the company's high production output
B)   nothing, because at this time production lagged well behind customer demand
C)   simply take orders from customers and turn them in to the company
D)   find out what customers really want and how the company can change its products to better meet customer needs
E)   develop long-term relationships with clientsF) A) and D)
G) B) and E)

Question 17

Sales forecasts generally are not affected by the level of marketing effort planned for the forecast period.

Accepted Answer

A) True 
 B)False

Question 18

No product can be marketed successfully by using the undifferentiated approach.

Accepted Answer

A) True 
 B)False

Question 19

Federated Insurance wants to expand its line of life insurance products by introducing a new policy.In keeping with the marketing concept, it likely will research all except which of the following?

Accepted Answer

A)   what price level is acceptable to customers
B)   what features potential customers are most interested in
C)   who the major competitor's most recent buyers are
D)   what promotional activities will best illustrate the new product's benefits
E)   where the product should be distributedF) A) and D)
G) C) and D)

Question 20

A Corvette, a dinner at the Olive Garden, and an overnight stay at a Hilton Hotel all satisfy human needs.Therefore, each

Accepted Answer

A)   is a service.
B)   is a convenience product.
C)   possesses utility.
D)   is unique.
E)   is created for an unsegmented market.F) A) and B)
G) All of the above

Exam 11: Building Customer Relationships Through Effective Marketing

Sales forecasts generally are not affected by the level of marketing effort planned for the forecast period.

Correct AnswerverifiedShow Answer

Federated Insurance wants to expand its line of life insurance products by introducing a new policy.In keeping with the marketing concept, it likely will research all except which of the following?

Correct AnswerverifiedShow Answer

Customer relationship management is a technology solution for increasing sales.

Correct AnswerverifiedShow Answer

Is the business buyer or the individual consumer more likely to know more about the product being purchased? Support your answer.

Correct AnswerAnswered by ExamLex AIThe business buyer is more likely to kno...View AnswerShow Answer

The first stage in the development of a marketing plan is to

Correct AnswerverifiedShow Answer

Marketing activities amount to about one-half of every dollar that consumers spend.

Correct AnswerverifiedShow Answer

A group of persons for whom a firm develops and maintains a marketing mix suitable for the group's specific needs and preferences is commonly referred to as a target _____.

Correct AnswerverifiedShow Answer

No product can be marketed successfully by using the undifferentiated approach.

Correct AnswerverifiedShow Answer

Internal and external data should be collected for a marketing information system _____.

Correct AnswerverifiedShow Answer

Emerson, an electronics manufacturer, purchases the wires it needs to make televisions and stereos from various wire manufacturers.Emerson is a part of which type of market?

Correct AnswerverifiedShow Answer

Arthur was a salesperson for a manufacturing firm in the late 1920s.Which of the following would his employer most likely have asked him to do?

Correct AnswerverifiedShow Answer

A Corvette, a dinner at the Olive Garden, and an overnight stay at a Hilton Hotel all satisfy human needs.Therefore, each

Correct AnswerverifiedShow Answer

Companies that manufacture typewriters found themselves in trouble quickly when personal computers and word processors became popular.These companies were most impacted by ____ forces.

Correct AnswerverifiedShow Answer

What is a market?

Correct AnswerAnswered by ExamLex AIA market is a medium that allows buyers ...View AnswerShow Answer

If Carolyn Smith purchases office supplies for her home office from which she operates her insurance business, she is a member of which type of market?

Correct AnswerverifiedShow Answer

Kathryn, a marketing researcher, is currently analyzing the information collected and is determining what possible opportunities it has for management.At which stage of marketing research is she?

Correct AnswerverifiedShow Answer

Form utility is created by making a product available at a location where customers wish to purchase it.

Correct AnswerverifiedShow Answer

A marketing information system is computer-based and uses information from both internal and external sources.

Correct AnswerverifiedShow Answer

Sears buys finished products and sells them for a profit to its customers.Sears is a part of which type of market?

Correct AnswerverifiedShow Answer

In a marketing information system, data from external sources include all except which of the following?

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
The business buyer is more likely to kno...
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Answered by ExamLex AI
A market is a medium that allows buyers ...
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