Question 1

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

Accepted Answer

A)   tracing buying behavior of customers.
B)   determining where their product is in the product life cycle.
C)   creating brand loyalty with their customers.
D)   comparing their product with other products.
E)   deciding when to implement a particular pricing strategy.F) C) and D)
G) B) and E)

Question 2

If Susan Sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Accepted Answer

A)   defining the problem
B)   gathering factual information
C)   making a preliminary investigation
D)   planning the research
E)   interpreting informationF) A) and E)
G) B) and D)

Question 3

Chrysler Corporation is designing a new sports car but is unsure of future demand for the product.Since it will take at least four years to bring the car to market, Chrysler requires ____ sales estimates at introduction and ____ sales estimates to determine future marketing requirements.

Accepted Answer

A)   medium-range; long-range
B)   short-range; medium-range
C)   short-range; long-range
D)   medium-range; short-range
E)   long-range; medium-rangeF) All of the above
G) A) and B)

Question 4

The marketing process involves eight major business functions.

Accepted Answer

A) True 
 B)False

Question 5

Mattel, Inc.selects suppliers and obtains raw materials to make toys.The company is engaged in which function of marketing?

Accepted Answer

A)   selling
B)   buying
C)   storing
D)   financing
E)   risk takingF) A) and C)
G) C) and D)

Question 6

Steve Berry recently purchased a new boat.This type of purchase would be made using Steve's ____ income.

Accepted Answer

A)   gross
B)   personal
C)   disposable
D)   net
E)   discretionaryF) D) and E)
G) B) and E)

Question 7

What are the four main elements of the marketing mix?

Accepted Answer

The four main elements of the marketing ...

Question 8

A firm's marketing activities are affected by external and generally uncontrollable forces.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a major category of factors that influence the consumer buying process?

Accepted Answer

A)   social
B)   psychological
C)   buying center
D)   situational
E)   both social and situationalF) A) and D)
G) C) and D)

Question 10

When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Accepted Answer

A)   form
B)   possession
C)   time
D)   transfer
E)   placeF) A) and C)
G) C) and D)

Question 11

When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with ____ utility.

Accepted Answer

A)   time
B)   place
C)   form
D)   marketing
E)   possessionF) C) and D)
G) A) and C)

Question 12

The availability and use of accurate and timely information are critical to making effective marketing decisions.

Accepted Answer

A) True 
 B)False

Question 13

A computer-based system for continually gathering internal and external information is called

Accepted Answer

A)   marketing research.
B)   a marketing information system.
C)   market segmentation.
D)   market targeting.
E)   market programming.F) A) and B)
G) A) and E)

Question 14

The income an individual receives from all sources less the Social Security taxes that the individual must pay is called personal income.

Accepted Answer

A) True 
 B)False

Question 15

Fern Motors is offering a rebate on cars purchased this month.This activity involves the ____ ingredient of the marketing mix.

Accepted Answer

A)   distribution
B)   promotion
C)   pricing
D)   timing
E)   productF) A) and E)
G) C) and E)

Question 16

Caroline's Crafts 'N Things
Sarah works for a retail shop called Caroline's Crafts 'N Things.Sarah was often quite rude to customers when they annoyed her.One morning, her supervisor asked Sarah into her office and informed her that her behavior was unacceptable.To be rude to one customer could cause several customers not to come back.Sarah's supervisor told her that retaining a customer is much cheaper than trying to get a new one.After their constructive discussion, Sarah's boss told her that she wanted her to go out on the floor that day and attempt to be more helpful to customers.
Over the next few months, Sarah began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over another.In doing so, she realized the importance of her role in the retail shop and began to truly enjoy her job.She started to think about the future of the company.She even thought that the company could do very well if it were to sell its products on eBay.When she brought this idea to her boss, her boss thought it was excellent, and asked Sarah to look further into the pros and cons of her idea.
After evaluating Sarah's research, her boss decided to move forward with the idea, asking Sarah to head up this new venture for the company.Sarah then realized that retail is not just about making the sale; the customer should be the focus of all operations.Sarah now looks up to her boss, and is very glad that she was there to mentor her.
-Refer to Caroline's Crafts 'N Things.Sarah should understand that all except which of the following are different types of utilities?

Accepted Answer

A)   form
B)   time
C)   possession
D)   place
E)   marketF) D) and E)
G) A) and B)

Question 17

The elements of the marketing mix are combined to

Accepted Answer

A)   demonstrate the expertise of the marketing staff.
B)   meet product display requirements.
C)   encourage in-house support for marketing.
D)   fulfill trade show and other promotional commitments.
E)   satisfy the target market.F) A) and D)
G) B) and C)

Question 18

A law requiring nutritional information on the outside packaging of food products is what type of force in the external marketing environment?

Accepted Answer

A)   consumer goods
B)   regulatory and legal
C)   economic
D)   sociocultural
E)   competitiveF) D) and E)
G) A) and B)

Question 19

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans.When choosing the specific forecasting method, Levi Strauss should consider all except which of the following?

Accepted Answer

A)   the costs involved
B)   capital investment projects
C)   time span of the forecast
D)   market characteristics
E)   experience of forecastersF) A) and B)
G) A) and C)

Question 20

From the beginning of the Industrial Revolution until the early twentieth century, business effort was directed mainly toward

Accepted Answer

A)   developing new machinery.
B)   the production of goods.
C)   the development of new markets.
D)   keeping the cost of labor low.
E)   fighting unionization.F) B) and D)
G) A) and E)

Exam 11: Building Customer Relationships Through Effective Marketing

The marketing process involves eight major business functions.

Correct Answer
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Correct Answer
verified

From the beginning of the Industrial Revolution until the early twentieth century, business effort was directed mainly toward

Correct Answer
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Which of the following is not a major category of factors that influence the consumer buying process?

Correct Answer
verified

The availability and use of accurate and timely information are critical to making effective marketing decisions.

Correct Answer
verified

Fern Motors is offering a rebate on cars purchased this month.This activity involves the ____ ingredient of the marketing mix.

Correct Answer
verified

The elements of the marketing mix are combined to

Correct Answer
verified

If Susan Sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Correct Answer
verified

Mattel, Inc.selects suppliers and obtains raw materials to make toys.The company is engaged in which function of marketing?

Correct Answer
verified

The income an individual receives from all sources less the Social Security taxes that the individual must pay is called personal income.

Correct Answer
verified

A law requiring nutritional information on the outside packaging of food products is what type of force in the external marketing environment?

Correct Answer
verified

When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with ____ utility.

Correct Answer
verified

What are the four main elements of the marketing mix?

Correct Answer
Answered by ExamLex AI
The four main elements of the marketing ...
View Answer

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

Correct Answer
verified

A firm's marketing activities are affected by external and generally uncontrollable forces.

Correct Answer
verified

Steve Berry recently purchased a new boat.This type of purchase would be made using Steve's ____ income.

Correct Answer
verified

When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Correct Answer
verified

Chrysler Corporation is designing a new sports car but is unsure of future demand for the product.Since it will take at least four years to bring the car to market, Chrysler requires sales estimates at introduction and sales estimates to determine future marketing requirements.

Correct Answer
verified

A computer-based system for continually gathering internal and external information is called

Correct Answer
verified

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans.When choosing the specific forecasting method, Levi Strauss should consider all except which of the following?

Correct Answer
verified

Exam 11: Building Customer Relationships Through Effective Marketing

The marketing process involves eight major business functions.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

From the beginning of the Industrial Revolution until the early twentieth century, business effort was directed mainly toward

Correct AnswerverifiedShow Answer

Which of the following is not a major category of factors that influence the consumer buying process?

Correct AnswerverifiedShow Answer

The availability and use of accurate and timely information are critical to making effective marketing decisions.

Correct AnswerverifiedShow Answer

Fern Motors is offering a rebate on cars purchased this month.This activity involves the ____ ingredient of the marketing mix.

Correct AnswerverifiedShow Answer

The elements of the marketing mix are combined to

Correct AnswerverifiedShow Answer

If Susan Sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Correct AnswerverifiedShow Answer

Mattel, Inc.selects suppliers and obtains raw materials to make toys.The company is engaged in which function of marketing?

Correct AnswerverifiedShow Answer

The income an individual receives from all sources less the Social Security taxes that the individual must pay is called personal income.

Correct AnswerverifiedShow Answer

A law requiring nutritional information on the outside packaging of food products is what type of force in the external marketing environment?

Correct AnswerverifiedShow Answer

When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with ____ utility.

Correct AnswerverifiedShow Answer

What are the four main elements of the marketing mix?

Correct AnswerAnswered by ExamLex AIThe four main elements of the marketing ...View AnswerShow Answer

The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in

Correct AnswerverifiedShow Answer

A firm's marketing activities are affected by external and generally uncontrollable forces.

Correct AnswerverifiedShow Answer

Steve Berry recently purchased a new boat.This type of purchase would be made using Steve's ____ income.

Correct AnswerverifiedShow Answer

When John returned a shirt he had purchased at JCPenney for a refund, he essentially reversed the effect of which type of utility?

Correct AnswerverifiedShow Answer

Chrysler Corporation is designing a new sports car but is unsure of future demand for the product.Since it will take at least four years to bring the car to market, Chrysler requires ____ sales estimates at introduction and ____ sales estimates to determine future marketing requirements.

Correct AnswerverifiedShow Answer

A computer-based system for continually gathering internal and external information is called

Correct AnswerverifiedShow Answer

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans.When choosing the specific forecasting method, Levi Strauss should consider all except which of the following?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The four main elements of the marketing ...
View Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Chrysler Corporation is designing a new sports car but is unsure of future demand for the product.Since it will take at least four years to bring the car to market, Chrysler requires sales estimates at introduction and sales estimates to determine future marketing requirements.

Correct Answer
verified

Correct Answer
verified

Correct Answer
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