Question 1

Which of the following is the most likely basis on which a market for boats can be segmented?

Accepted Answer

A)   the end use of the product
B)   the size of the product
C)   the product's proximity to a retail outlet
D)   religion
E)   the color of the productF) All of the above
G) B) and D)

Question 2

The forces that make up the external marketing environment of a firm

Accepted Answer

A)   have little effect on internal operations.
B)   can be controlled to the firm's advantage.
C)   result from the operations of the firm.
D)   are generally beyond the firm's control.
E)   include price, promotion, distribution, and product.F) D) and E)
G) None of the above

Question 3

The marketing activities associated with time, place, and possession utility account for about ____ of every consumer dollar spent.

Accepted Answer

A)   ten cents
B)   one-fourth
C)   one-third
D)   one-half
E)   three-fourthsF) A) and B)
G) B) and C)

Question 4

Money used for entertainment comes from ____ income.

Accepted Answer

A)   discretionary
B)   gross
C)   personal
D)   disposable
E)   recreationalF) B) and D)
G) A) and D)

Question 5

Greer, Inc.is developing a marketing information system to try to improve its marketing efforts.Internal sources of marketing data the company could incorporate in the MIS include all except which of the following?

Accepted Answer

A)   sales forecasts
B)   economic conditions
C)   inventory levels
D)   purchase requests
E)   prices of productsF) A) and E)
G) B) and C)

Question 6

The Whirlybird Vacuum Cleaner Company has a field sales team of 1,000 that goes door-to-door giving in-home demonstrations of the company's products.The product demonstrations often come with some high-pressure sales pitches.Whirlybird uses a strong sales orientation in moving its products.

Accepted Answer

A) True 
 B)False

Question 7

Hershey Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort.The method Hershey uses for forecasting sales includes all except which of the following?

Accepted Answer

A)   executive judgments
B)   surveys of buyers or sales personnel
C)   time-series analysis
D)   correlation analysis
E)   financial ratiosF) B) and C)
G) A) and C)

Question 8

Wal-Mart has its own trucks that ship merchandise to its warehouses from the supplier for backstock purposes.Wal-Mart is carrying out which of the following functions?

Accepted Answer

A)   contracting with suppliers
B)   standardizing and grading its facilities
C)   buying and selling
D)   risking obsolescence of its products
E)   transporting and storingF) B) and C)
G) C) and E)

Question 9

Which of the following is least likely to be a factor in developing a sales forecast?

Accepted Answer

A)   geographic area in which the product is sold
B)   last year's sales
C)   entire product line
D)   number of salespeople employed by the firm's major competitors
E)   expected level of marketing effortF) A) and B)
G) A) and D)

Question 10

The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a _____.

Accepted Answer

A)   marketing information system
B)   marketing mix
C)   sales forecast
D)   product mix
E)   market shareF) A) and C)
G) B) and C)

Question 11

What are the major components of a marketing plan?

Accepted Answer

A marketing plan is a comprehensive docu...

Question 12

The product Centrum Silver is positioned as a vitamin supplement for older adults.The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

Accepted Answer

A)   behavioristic
B)   demographic
C)   psychographic
D)   brand-related
E)   geographicF) A) and B)
G) B) and C)

Question 13

The distribution ingredient is concerned only with transportation and storage.

Accepted Answer

A) True 
 B)False

Question 14

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

Accepted Answer

A)   are controllable marketing forces.
B)   are uncontrollable marketing forces.
C)   affect buying behavior.
D)   are used to segment the market.
E)   are involved in the handling of consumer complaints.F) D) and E)
G) B) and D)

Question 15

Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles.Therefore, it is segmenting the furniture market on which type of basis?

Accepted Answer

A)   demographic
B)   behavioristic
C)   psychographic
D)   geographic
E)   social classF) A) and B)
G) C) and E)

Question 16

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Accepted Answer

A)   technological
B)   sociocultural
C)   competitive
D)   economic
E)   legal and regulatoryF) B) and D)
G) A) and B)

Question 17

The process of shipping fresh flowers from California to Texas gives ____ utility to the flowers.

Accepted Answer

A)   form
B)   time
C)   place
D)   possession
E)   very littleF) D) and E)
G) A) and E)

Question 18

Sales forecasts are used by managers in different divisions of an organization.

Accepted Answer

A) True 
 B)False

Question 19

Explain the difference between marketing research and marketing information systems.

Accepted Answer

Marketing research and marketing informa...

Question 20

Western Civic Club's goals differ from those of a profit-driven business, meaning that it is part of a(n)  ____ market.

Accepted Answer

A)   producer
B)   governmental
C)   institutional
D)   consumer
E)   organizationalF) C) and D)
G) All of the above

Exam 11: Building Customer Relationships Through Effective Marketing

Greer, Inc.is developing a marketing information system to try to improve its marketing efforts.Internal sources of marketing data the company could incorporate in the MIS include all except which of the following?

Correct AnswerverifiedShow Answer

Ikea furniture store promotes its furniture to its target market based on its customers' personality attributes and lifestyles.Therefore, it is segmenting the furniture market on which type of basis?

Correct AnswerverifiedShow Answer

The Whirlybird Vacuum Cleaner Company has a field sales team of 1,000 that goes door-to-door giving in-home demonstrations of the company's products.The product demonstrations often come with some high-pressure sales pitches.Whirlybird uses a strong sales orientation in moving its products.

Correct AnswerverifiedShow Answer

The marketing activities associated with time, place, and possession utility account for about ____ of every consumer dollar spent.

Correct AnswerverifiedShow Answer

Western Civic Club's goals differ from those of a profit-driven business, meaning that it is part of a(n) ____ market.

Correct AnswerverifiedShow Answer

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

Correct AnswerverifiedShow Answer

Wal-Mart has its own trucks that ship merchandise to its warehouses from the supplier for backstock purposes.Wal-Mart is carrying out which of the following functions?

Correct AnswerverifiedShow Answer

The amount of a product an organization expects to sell during a certain period of time, based on a specified level of marketing effort, is called a _____.

Correct AnswerverifiedShow Answer

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Correct AnswerverifiedShow Answer

The product Centrum Silver is positioned as a vitamin supplement for older adults.The makers of Centrum Silver have segmented the vitamin market on a ____ basis.

Correct AnswerverifiedShow Answer

What are the major components of a marketing plan?

Correct AnswerAnswered by ExamLex AIA marketing plan is a comprehensive docu...View AnswerShow Answer

The distribution ingredient is concerned only with transportation and storage.

Correct AnswerverifiedShow Answer

Which of the following is the most likely basis on which a market for boats can be segmented?

Correct AnswerverifiedShow Answer

Hershey Chocolate Company is making an estimate of the amount of candy it expects to sell during the Christmas season based on a specified level of marketing effort.The method Hershey uses for forecasting sales includes all except which of the following?

Correct AnswerverifiedShow Answer

Explain the difference between marketing research and marketing information systems.

Correct AnswerAnswered by ExamLex AIMarketing research and marketing informa...View AnswerShow Answer

Sales forecasts are used by managers in different divisions of an organization.

Correct AnswerverifiedShow Answer

The forces that make up the external marketing environment of a firm

Correct AnswerverifiedShow Answer

The process of shipping fresh flowers from California to Texas gives ____ utility to the flowers.

Correct AnswerverifiedShow Answer

Money used for entertainment comes from ____ income.

Correct AnswerverifiedShow Answer

Which of the following is least likely to be a factor in developing a sales forecast?

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
A marketing plan is a comprehensive docu...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Marketing research and marketing informa...
View Answer

Correct Answer
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