Question 1

In a letter advertising its recycling services,The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment.This persuasive technique relies on ________.

Accepted Answer

A)  direct benefits to the reader
B)  expert opinion
C)  facts and statistics
D)  indirect benefits to the readerE) A) and C)
F) A) and D)

Question 2

Which of the following would be the best way to begin a persuasive claim or complaint letter?

Accepted Answer

A)  Open with an objective statement of the problem.
B)  Open with a detailed chronology of what happened.
C)  Open with a statement that clearly shows your frustration with the situation.
D)  All of these choices would be effective ways to begin a persuasive claim letter.E) B) and D)
F) All of the above

Question 3

According to the AIDA strategy,the opening paragraph of a persuasive request should gain the ________ of the reader.

Accepted Answer

The answer of According to the AIDA strategy,the opening paragraph...

Question 4

In identifying a "best-selling" item,advertisers are hoping to appeal to which psychological trigger?

Accepted Answer

A)  Reciprocation
B)  Social proof
C)  Authority
D)  CommitmentE) A) and B)
F) A) and C)

Question 5

Businesses should send e-mail marketing messages only to recipients who have given permission.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Accepted Answer

A)  You should start following the new procedure immediately.
B)  You must approve my travel expenses by Friday.
C)  Please see your supervisor to have all supply purchases preapproved.
D)  Management demands that all new employees attend an orientation session.E) A) and B)
F) A) and C)

Question 7

A P.S.(postscript)is an effective location for your strongest motivator in a sales message.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following sentences best motivates action in a persuasive message?

Accepted Answer

A)  We know that you'll want your employees to complete our ethics training program,so we'll drop by tomorrow to finalize the contract.
B)  If you think that our ethics training program might benefit your employees,we hope you'll consider hiring us.
C)  The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas.Please call me by August 1 so that your training sessions can begin by August 15.
D)  All choices would effectively motivate action.E) B) and C)
F) All of the above

Question 9

The goal of a persuasive message is to convert the receiver to your ideas and motivate ________.

Accepted Answer

The answer of The goal of a persuasive message is...

Question 10

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

Accepted Answer

A)  Leave the subject line blank so that readers will be curious enough to open the message.
B)  Build interest by placing the most important information near the end of the message.
C)  Send the e-mail sales message only to those who have given permission.
D)  Include at least eight to ten central selling points to overcome any resistance.E) All of the above
F) B) and D)

Question 11

AIDA,the indirect strategy for persuasive messages,seeks to gain the attention,interest,________,and action of the audience.

Accepted Answer

A)  direction
B)  desire
C)  deduction
D)  discernmentE) A) and B)
F) A) and C)

Question 12

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Accepted Answer

A) True 
 B)False

Question 13

A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.

Accepted Answer

A) True 
 B)False

Question 14

In persuading the owner of your company to allow you to telecommute,which of the following illustrates an indirect benefit to the reader?

Accepted Answer

A)  The time I save commuting would be spent working on company business.
B)  Because I'll be working in my quiet home environment,my productivity will increase.
C)  Because I will not require an on-site office or company equipment,the company will experience a reduction in expenses.
D)  My working from home will reduce carbon emissions and help to protect the environment.E) None of the above
F) C) and D)

Question 15

Many individuals and companies are willing to grant requests for time,money,information,cooperation,and special privileges for which of the following reasons?

Accepted Answer

A)  They see goodwill potential for themselves.
B)  They feel obligated to "give back."
C)  They see how others will benefit.
D)  All of these reasons apply.E) B) and C)
F) C) and D)

Question 16

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Accepted Answer

A)  Telling employees that they must follow a new procedure for submitting expense claims
B)  Telling employees to change their passwords every six weeks
C)  Telling employees that they must learn how to operate the new copy machine
D)  Requesting that employees participate in a charity 5K run that takes place outside of work hoursE) All of the above
F) B) and D)

Question 17

If a previous claim letter has been refused or ignored,then a more persuasive approach using the ________ organizational pattern might be appropriate.

Accepted Answer

The answer of If a previous claim letter has been...

Question 18

Which of the following would be an effective persuasive technique for a manager attempting to persuade her employees to take part in a wellness program?

Accepted Answer

A)  Reminding employees that they may be passed up for promotions if they don't participate
B)  Making employees feel guilty for not using the benefit
C)  Using warm words and a conversational tone
D)  All of these can be effective persuasive techniques.E) All of the above
F) C) and D)

Question 19

The key ingredient of a press release is ________.

Accepted Answer

A)  advertising
B)  ​research
C)  news
D)  ​company benefitsE) A) and C)
F) All of the above

Question 20

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

Accepted Answer

A)  Collect data and organize it.
B)  Start writing his final draft.
C)  Edit what he's done so far.
D)  Call audience members to confirm his approach.E) C) and D)
F) B) and C)

Exam 10: Persuasive and Sales Messages

A P.S.(postscript)is an effective location for your strongest motivator in a sales message.

Correct AnswerverifiedShow Answer

In persuading the owner of your company to allow you to telecommute,which of the following illustrates an indirect benefit to the reader?

Correct AnswerverifiedShow Answer

According to the AIDA strategy,the opening paragraph of a persuasive request should gain the ________ of the reader.

Correct AnswerverifiedShow Answer

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

Correct AnswerverifiedShow Answer

A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.

Correct AnswerverifiedShow Answer

Businesses should send e-mail marketing messages only to recipients who have given permission.

Correct AnswerverifiedShow Answer

The goal of a persuasive message is to convert the receiver to your ideas and motivate ________.

Correct AnswerverifiedShow Answer

Which of the following would be the best way to begin a persuasive claim or complaint letter?

Correct AnswerverifiedShow Answer

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Correct AnswerverifiedShow Answer

If a previous claim letter has been refused or ignored,then a more persuasive approach using the ________ organizational pattern might be appropriate.

Correct AnswerverifiedShow Answer

Many individuals and companies are willing to grant requests for time,money,information,cooperation,and special privileges for which of the following reasons?

Correct AnswerverifiedShow Answer

In a letter advertising its recycling services,The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment.This persuasive technique relies on ________.

Correct AnswerverifiedShow Answer

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Correct AnswerverifiedShow Answer

The key ingredient of a press release is ________.

Correct AnswerverifiedShow Answer

Which of the following sentences best motivates action in a persuasive message?

Correct AnswerverifiedShow Answer

In identifying a "best-selling" item,advertisers are hoping to appeal to which psychological trigger?

Correct AnswerverifiedShow Answer

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

Correct AnswerverifiedShow Answer

Which of the following would be an effective persuasive technique for a manager attempting to persuade her employees to take part in a wellness program?

Correct AnswerverifiedShow Answer

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Correct AnswerverifiedShow Answer

AIDA,the indirect strategy for persuasive messages,seeks to gain the attention,interest,________,and action of the audience.

Correct AnswerverifiedShow Answer

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