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A potential angel investor is reading your business plan for a new start-up company.What will this investor most likely consider to be the most important factor in assessing your business potential?


A) Whether you're aware of all of your direct and indirect competitors
B) Whether you've come up with a realistic start-up budget
C) Whether your management team can implement the business plan
D) Whether your start-up company will use social media for marketing and communication

E) A) and B)
F) None of the above

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Which of the following is most likely to appear in the appendix section of a formal proposal?


A) A copy of the RFP
B) A list of tables and figures that appear in the proposal
C) The résumés of principal investigators or testimonial letters
D) An executive summary of the proposal

E) B) and D)
F) None of the above

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The staffing section of an informal proposal may ________.


A) identify the size and qualifications of the support staff
B) describe the credentials and expertise of the project leaders
C) identify resources such as computer facilities that will be used during the project
D) do all of these

E) A) and B)
F) A) and C)

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Describe what a formal business report is and explain how it differs from a formal proposal.Then give an original example of when each would be written.

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Student answers will vary.
Formal report...

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Tamara must send the same formal report to several readers.What should she do?


A) Send the same letter of transmittal to all readers.
B) Omit the letter of transmittal.
C) Prepare a special letter of transmittal for each,anticipating how each reader will use the report.
D) Include a letter of transmittal for only the primary reader.

E) A) and B)
F) B) and C)

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A(n) ________ summarizes what other authors and researchers have published on the topic of your report and is especially important for academic and scientific reports.


A) executive summary
B) Works Cited
C) literature review
D) methods review

E) B) and C)
F) A) and D)

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Which of the following components is typically included in a formal proposal but is optional in an informal proposal?


A) Budget
B) Staffing
C) Authorization Request
D) Abstract or summary

E) All of the above
F) A) and B)

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Ancillary materials of interest to only some readers,such as résumés of principal investigators,testimonial letters,and audit procedures,would be included in the ________ of a formal proposal.

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Executive summaryand abstract are interchangeable terms for the summary in the front matter of a proposal.

A) True
B) False

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The budget included in a proposal ________.


A) is tentative and may be modified later
B) represents a contract
C) should be open-ended for acceptance
D) should not include a deadline for acceptance because doing so might seem too pushy

E) B) and D)
F) C) and D)

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Appearing in the introduction,the ________ of a formal business report clarifies the boundaries of the report and defines what will be included or excluded.


A) scope
B) significance
C) background
D) authorization

E) None of the above
F) A) and D)

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Which section of a proposal typically identifies the problem and discusses the goals or purposes of the project?


A) Background
B) Staffing
C) Budget
D) Authorization Request

E) C) and D)
F) None of the above

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Another form of proposal is a(n)________ plan,which is critical for securing financial support when starting your own company.

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A letter of ________ addresses the person designated to receive a formal proposal and briefly presents the major features and benefits of the proposal.

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Which of the following statements would not be appropriate for a letter or memo of transmittal?


A) I would be glad to do follow-up research if required.
B) I appreciate the opportunity to have completed this research project.
C) This report investigating the need to relocate the corporate offices was authorized by Doug Peters.
D) The questionnaire shown here was used to collect data for this report.

E) All of the above
F) None of the above

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