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www.ebay.com is the most popular extranet in the United States.

A) True
B) False

Correct Answer

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Which of the following pricing strategies is subject to government regulation?


A) Penetration pricing
B) Status quo pricing
C) Price skimming
D) Price fixing

E) B) and D)
F) A) and B)

Correct Answer

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Unlike niche-oriented shopping bots, broad-based shopping bots:


A) give pricing power to the retailers.
B) search for prices for only one type of product.
C) operate using a Yellow Pages type of model.
D) include sites like SeatGeek and Kayak.

E) C) and D)
F) B) and D)

Correct Answer

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Briefly explain how distribution strategy acts as a determinant of price.

Correct Answer

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Answers will vary. An effective distribu...

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Riya saw a box of collector's edition comic books at Fournotts, a retail corporation. Each book was priced at $28.50, but a customer who bought five books was required to pay only $19.99 for each book. Riya bought one book and her friend bought five books. Fournotts' revenue from this purchase is _____.


A) $158.51
B) $19.99
C) $28.50
D) $128.45

E) A) and B)
F) C) and D)

Correct Answer

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Shopping bots allow sellers to collect detailed data about customers' buying habits, preferences, and even spending limits.

A) True
B) False

Correct Answer

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A rebate is a discount to wholesalers and retailers for performing channel functions.

A) True
B) False

Correct Answer

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_____ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.


A) Leader pricing
B) Price lining
C) Bait pricing
D) Price bundling

E) A) and B)
F) C) and D)

Correct Answer

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