Question 1

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Accepted Answer

A)  the communicator
B)  the context
C)  the message
D)  how the message is communicatedE) C) and D)
F) All of the above

Question 2

By the definitions in the book,education is more _____,whereas propaganda is more _____.

Accepted Answer

A)  coercive;factual
B)  important;useful
C)  factual;coercive
D)  useful;importantE) A) and C)
F) A) and D)

Question 3

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Accepted Answer

A television salesperson may seek to enh...

Question 4

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) A) and B)
F) B) and C) A

Question 5

Which factor decreases the persuasiveness of the source of a message?

Accepted Answer

A)  appearing to be credible
B)  speaking confidently
C)  speaking slowly and carefully
D)  arguing against one's own self-interestE) All of the above
F) B) and C)

Question 6

Which of the following must take place before a message is likely to persuade?

Accepted Answer

A)  attention to the message
B)  peripheral processing
C)  central processing
D)  education rather than propagandaE) None of the above
F) B) and C)

Question 7

According to Aronson,Turner,and Carlsmith (1963) ,the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the

Accepted Answer

A)  receiver of the message is emotionally invested in the topic.
B)  receiver of the message is interested in the topic.
C)  communicator of the message is credible.
D)  communicator of the message is articulate.E) B) and C)
F) A) and D)

Question 8

Macy prefers classes with professors who are visually appealing and entertaining,rather than classes with professors who are knowledgeable and effective communicators.Macy is probably _______ in the need for cognition.

Accepted Answer

A)  low
B)  average
C)  high
D)  slightly above averageE) All of the above
F) C) and D)

Question 9

What is the effect of a fear-arousing communication?

Accepted Answer

A)  Fear renders a communication ineffective.
B)  Generally the more frightened people are,the more they respond.
C)  Evoking a low level of fear is effective,but producing a high level of fear is not.
D)  Fear appeals are effective with women but boomerang with men.E) All of the above
F) B) and D)

Question 10

Who is the most responsive to rational appeals?

Accepted Answer

A)  well-educated and analytical people
B)  well-educated and non-analytical people
C)  less educated and analytical people
D)  less educated and non-analytical peopleE) B) and C)
F) C) and D)

Question 11

Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?

Accepted Answer

A)  objective
B)  humorous
C)  intelligent
D)  knowledgeableE) A) and B)
F) None of the above B

Question 12

When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008) called this the _______ principle of persuasion.

Accepted Answer

A)  liking
B)  authority
C)  social proof
D)  scarcityE) C) and D)
F) All of the above

Question 13

When your audience ____,a one-sided argument is most effective for changing attitudes.

Accepted Answer

A)  has experienced reactance
B)  already knows that there are two sides to the argument
C)  already agrees with you
D)  is highly educatedE) C) and D)
F) B) and D)

Question 14

Define both central and peripheral routes to processing.Provide an example of
each,and suggest when each is most appropriate.

Accepted Answer

The answer of Define both central and peripheral routes to...

Question 15

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Accepted Answer

A)  honest
B)  guileless
C)  honorable
D)  credibleE) A) and B)
F) B) and C)

Question 16

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Accepted Answer

A)  is credible.
B)  uses a fear arousing message.
C)  first puts them in a good mood.
D)  uses a one-sided argument.E) B) and D)
F) B) and C)

Question 17

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Accepted Answer

A)  liking
B)  similarity
C)  consistency
D)  physical appealE) A) and C)
F) B) and D)

Question 18

_______ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Accepted Answer

A)  Compliance
B)  Persuasion
C)  Inoculation
D)  Sleeper effectE) A) and D)
F) B) and C)

Question 19

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the _____ explanation of attitude change.

Accepted Answer

A)  generational
B)  life cycle
C)  lifespan
D)  cohortE) A) and D)
F) A) and B)

Question 20

Attitudes regarding the war with Iraq differ significantly depending on

Accepted Answer

A)  the personality factors.
B)  the gender.
C)  the differing information received.
D)  the type of persuasion useD.E) A) and B)
F) None of the above C

Exam 7: Persuasion

Which of the following is NOT one of the primary elements of persuasion that social psychologists have studied?

Correct AnswerverifiedShow Answer

By the definitions in the book,education is more _____,whereas propaganda is more _____.

Correct AnswerverifiedShow Answer

Describe the ways in which a television salesperson will seek to enhance his or her perceived credibility in your eyes.Keep in mind the two components of credibility when developing your answer.

Correct AnswerAnswered by ExamLex AIA television salesperson may seek to enh...View AnswerShow Answer

According to Myers,advertisers for beverages and clothing tend to adopt marketing strategies that use the _______ route to persuasion.

Correct AnswerverifiedA

Which factor decreases the persuasiveness of the source of a message?

Correct AnswerverifiedShow Answer

Which of the following must take place before a message is likely to persuade?

Correct AnswerverifiedShow Answer

According to Aronson,Turner,and Carlsmith (1963) ,the effect of a large versus a small discrepancy between the communicator and the receiver of a message depends on whether or not the

Correct AnswerverifiedShow Answer

Macy prefers classes with professors who are visually appealing and entertaining,rather than classes with professors who are knowledgeable and effective communicators.Macy is probably _______ in the need for cognition.

Correct AnswerverifiedShow Answer

What is the effect of a fear-arousing communication?

Correct AnswerverifiedShow Answer

Who is the most responsive to rational appeals?

Correct AnswerverifiedShow Answer

Which one of the following is NOT one of the characteristics that listeners typically attribute to fast speakers?

Correct AnswerverifiedB

When people allowed the example of others to validate how to think,feel,and act,Cialdini (2008) called this the _______ principle of persuasion.

Correct AnswerverifiedShow Answer

When your audience ____,a one-sided argument is most effective for changing attitudes.

Correct AnswerverifiedShow Answer

Define both central and peripheral routes to processing.Provide an example of each,and suggest when each is most appropriate.

Correct AnswerverifiedShow Answer

A communicator is said to be _______ when he or she is perceived as both an expert and trustworthy.

Correct AnswerverifiedShow Answer

Ted is most likely to elicit opinion change from an audience whose opinion is greatly discrepant from his own if Ted

Correct AnswerverifiedShow Answer

We tend to like people who are like us.This exemplifies which characteristic of attractiveness?

Correct AnswerverifiedShow Answer

_______ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Correct AnswerverifiedShow Answer

Stephanie believes that people become more conservative as they get older.Stephanie would most likely agree with the _____ explanation of attitude change.

Correct AnswerverifiedShow Answer

Attitudes regarding the war with Iraq differ significantly depending on

Correct AnswerverifiedC

Correct Answer
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By the definitions in the book,education is more _,whereas propaganda is more _.

Correct Answer
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Answered by ExamLex AI
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A

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B

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C