Question 1

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

Accepted Answer

A)   Creating cross-departmental teams to generate more new-product ideas
B)   Doubling its advertising budget to reach its customers more frequently
C)   Attempting to obtain more information from present customers
D)   Finding new distribution methods that improve delivery times
E)   Modifying pricing structures to increase salesF) D) and E)
G) C) and E)

Question 2

At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.

Accepted Answer

A) True 
 B)False

Question 3

Buying behavior may be defined as the decisions and actions of people involved in buying and using products.

Accepted Answer

A) True 
 B)False

Question 4

Sales forecasts are used by managers in different divisions of an organization.

Accepted Answer

A) True 
 B)False

Question 5

A marketing plan specifies an organization's resources, objectives, strategies and implementation, and control efforts to be used in marketing a specific product or product group.

Accepted Answer

A) True 
 B)False

Question 6

After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, "Is there anything we can do about this?" The marketers responded, "We can modify our marketing mix, but we cannot

Accepted Answer

A)   introduce new products for our market."
B)   lower our prices."
C)   sell door to door."
D)   control the marketing strategies of our competitors."
E)   create better ads."F) A) and D)
G) B) and D)

Question 7

Internal and external data should be collected for a marketing information system

Accepted Answer

A)   periodically.
B)   continually.
C)   when needed.
D)   infrequently.
E)   at the end of each month.F) A) and B)
G) D) and E)

Question 8

Which of the following indicates a customer orientation?

Accepted Answer

A)   Increasing advertising
B)   Taking orders from customers
C)   Distributing goods to customers
D)   Intensifying sales techniques
E)   Developing products that fulfill customers' needsF) B) and D)
G) C) and E)

Question 9

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Accepted Answer

A)   technological
B)   sociocultural
C)   competitive
D)   economic
E)   legal and regulatoryF) B) and C)
G) A) and D)

Question 10

Which of the following is not a major category of factors that influence the consumer buying process?

Accepted Answer

A)   Social
B)   Psychological
C)   Buying center
D)   Situational
E)   Both social and situationalF) A) and E)
G) C) and D)

Question 11

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

Accepted Answer

A firm with a strong production orientat...

Question 12

Influences on the external marketing environment that stem from actions of elected and appointed officials are called ____ forces.

Accepted Answer

A)   government regulatory
B)   legal
C)   external cultural
D)   social
E)   politicalF) A) and C)
G) B) and C)

Question 13

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's

Accepted Answer

A)   business-to-business market.
B)   market segmentation.
C)   promotion strategy.
D)   target market.
E)   marketing mix.F) B) and E)
G) A) and C)

Question 14

Western Civic Club's goals differ from those of a profit-driven business, meaning that it is part of a(n)  ____ market.

Accepted Answer

A)   producer
B)   governmental
C)   institutional
D)   consumer
E)   organizationalF) A) and B)
G) C) and D)

Question 15

If you have always been committed and loyal to Hewlett-Packard technology products, your customer lifetime value to Hewlett-Packard would likely be quite high.

Accepted Answer

A) True 
 B)False

Question 16

The income an individual receives from all sources less the Social Security taxes that the individual must pay is called personal income.

Accepted Answer

A) True 
 B)False

Question 17

When a company collects external marketing data, it looks at information about

Accepted Answer

A)   its own sales figures.
B)   activities of its sales force.
C)   its customers.
D)   its product and marketing costs.
E)   its inventory levels.F) A) and B)
G) A) and C)

Question 18

The AMA defines marketing as "The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not a major marketing mix element?

Accepted Answer

A)   Price
B)   Distribution
C)   Promotion
D)   Packaging
E)   ProductF) D) and E)
G) A) and E)

Question 20

All of the following are types of business-to-business markets except ____ markets.

Accepted Answer

A)   institutional
B)   producer
C)   governmental
D)   consumer
E)   resellerF) A) and C)
G) A) and E)

Exam 12: Building Customer Relationships Through Effective Marketing

The AMA defines marketing as "The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Correct AnswerverifiedShow Answer

The income an individual receives from all sources less the Social Security taxes that the individual must pay is called personal income.

Correct AnswerverifiedShow Answer

At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.

Correct AnswerverifiedShow Answer

Western Civic Club's goals differ from those of a profit-driven business, meaning that it is part of a(n) ____ market.

Correct AnswerverifiedShow Answer

After reviewing a report showing that one of the company's competitors recently increased its market share by 10 percent, the president called a meeting and asked the marketers, "Is there anything we can do about this?" The marketers responded, "We can modify our marketing mix, but we cannot

Correct AnswerverifiedShow Answer

The Bitty-Baby Store wants to update its way of doing business from the methods of the sales era to the more current methods of the marketing concept. Which of the following tactics will not be a step in the right direction?

Correct AnswerverifiedShow Answer

Buying behavior may be defined as the decisions and actions of people involved in buying and using products.

Correct AnswerverifiedShow Answer

All of the following are types of business-to-business markets except ____ markets.

Correct AnswerverifiedShow Answer

When a company collects external marketing data, it looks at information about

Correct AnswerverifiedShow Answer

Which of the following indicates a customer orientation?

Correct AnswerverifiedShow Answer

Which of the following is not a major category of factors that influence the consumer buying process?

Correct AnswerverifiedShow Answer

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.

Correct AnswerverifiedShow Answer

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

Correct AnswerAnswered by ExamLex AIA firm with a strong production orientat...View AnswerShow Answer

Sales forecasts are used by managers in different divisions of an organization.

Correct AnswerverifiedShow Answer

A marketing plan specifies an organization's resources, objectives, strategies and implementation, and control efforts to be used in marketing a specific product or product group.

Correct AnswerverifiedShow Answer

If you have always been committed and loyal to Hewlett-Packard technology products, your customer lifetime value to Hewlett-Packard would likely be quite high.

Correct AnswerverifiedShow Answer

Influences on the external marketing environment that stem from actions of elected and appointed officials are called ____ forces.

Correct AnswerverifiedShow Answer

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's

Correct AnswerverifiedShow Answer

Which of the following is not a major marketing mix element?

Correct AnswerverifiedShow Answer

Internal and external data should be collected for a marketing information system

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
A firm with a strong production orientat...
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