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Self-service, general-merchandise outlets that sell goods at lower than usual prices are called ____ stores.


A) discount
B) department
C) convenience
D) specialty
E) shopping

F) C) and E)
G) C) and D)

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In Mari Elena's town, there is a mall with a small JCPenney's, a Dillard's department store, a couple of fast-food restaurants, some convenience stores, and a few specialty stores. The mall features seasonal sidewalk sales and craft fairs. This mall is most likely a ____ shopping center.


A) neighborhood
B) national
C) regional
D) community
E) city

F) A) and E)
G) D) and E)

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Zero Manufacturing produces somewhat typical, standard candy bars. The company would probably choose which of the following to reach its target market?


A) Variable marketing system
B) Exclusive distribution
C) Selective distribution
D) Intensive distribution
E) Selective agents

F) None of the above
G) A) and C)

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Meijer, a retail chain, carries a full line of food and nonfood items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Meijer is a(n)


A) supermarket.
B) warehouse club.
C) off-price retailer.
D) discount store.
E) superstore.

F) A) and C)
G) B) and E)

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Nine West manufactures leather goods such as shoes and handbags. Which form of distribution is this company most likely to use?


A) Exclusive
B) Intensive
C) Comprehensive
D) Agent-driven
E) Selective

F) A) and B)
G) C) and E)

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H. Dairies distributes its premium ice cream products to consumers in California from its headquarters in Sioux City, Iowa. The most effective mode of transportation, given the sole consideration of cold storage capability, is by railroads.

A) True
B) False

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Category management involves a direct channel from a producer to a retailer without including any marketing intermediaries.

A) True
B) False

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XYZ & ABC XYZ Furniture is a manufacturer of contemporary furniture that sells its products through retail stores throughout the country. XYZ management wants to explore different channels of distribution and feels that the company should use all available outlets to sell its products. ABC Distributors has brought a proposal to the company to be its wholesaler. As a wholesaler, ABC represents many different companies and sells various products to many different retailers. ABC hopes that, with such a wide variety, the company will be able to keep profits high if one product or manufacturer should fail. -Refer to XYZ & ABC. XYZ uses middlemen that take title to products; thus they would be referred to as


A) merchant middlemen.
B) transport middlemen.
C) selective middlemen.
D) functional middlemen.
E) direct middlemen.

F) D) and E)
G) A) and C)

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The mode of transportation that carries the greatest total amount of freight is


A) ships.
B) trucks.
C) pipelines.
D) railroads.
E) airplanes.

F) A) and D)
G) A) and E)

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Regulations associated with the national do-not-call registry are enforced by the


A) National Advertising Federation.
B) Federal Trade Commission.
C) Federal Bureau of Investigation.
D) Telemarketing Association of America.
E) American Marketing Association.

F) A) and D)
G) A) and E)

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A sales agent provides all of the following advantages except


A) immediate entry into a territory.
B) selling experience.
C) a predetermined selling expense.
D) a warehouse.
E) regular calls on customers.

F) B) and D)
G) A) and E)

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Trask, Inc., sells luggage and other related equipment online. When it receives an order, the order automatically goes to Williams Distribution. Williams gets the merchandise from its warehouse and ships it to the customer. Trask is in charge of all other aspects of the purchase. Williams Distribution is a ____ wholesaler.


A) full-service
B) limited-service
C) specialty-line
D) limited-line
E) commission merchant

F) A) and B)
G) A) and C)

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How many retail outlets would you expect an independent retailer to own? Why? Would you expect a chain retailer to own more or fewer retail outlets than an independent retailer?

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The number of retail outlets an independ...

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Abercrombie and Fitch, a nationwide clothing store, is a(n)


A) independent retailer.
B) department store.
C) discount store.
D) chain retailer.
E) catalog showroom.

F) A) and E)
G) A) and B)

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Railroad and truck carriers teamed up to provide transportation are called camelback.

A) True
B) False

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Compare and contrast intensive, selective, and exclusive distribution. Give an example of a product that normally would be distributed in this way for each type of market coverage.

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Intensive, selective, and exclusive dist...

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Convenience goods such as candy, gum, and cigarettes are normally distributed using ____ distribution.


A) exclusive
B) intensive
C) patterned
D) intentional
E) selective

F) D) and E)
G) B) and D)

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Wholesalers assume the credit risk for producers by extending retailers credit, collecting payment from retailers, and assuming the risk of nonpayment.

A) True
B) False

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In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

A) True
B) False

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All of the following types of merchandise are generally found at off-price retailers except


A) off-season merchandise.
B) customer returns.
C) second-hand merchandise.
D) manufacturers' seconds.
E) overruns from producers.

F) C) and D)
G) A) and E)

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