Question 1

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

Accepted Answer

A) True 
 B)False

Question 2

Merchant wholesalers usually do not

Accepted Answer

A)   operate one or more warehouses.
B)   take title to goods.
C)   store goods in warehouses.
D)   purchase in large quantities.
E)   sell to consumers.F) C) and E)
G) C) and D)

Question 3

Compare and contrast a neighborhood shopping center, a community shopping center, and a regional shopping center.

Accepted Answer

A neighborhood shopping center, a commun...

Question 4

Once telephone call orders peak and begin to decline for _____, a new product is presented.

Accepted Answer

A)   online retailing
B)   direct selling
C)   television home shopping
D)   direct-response marketing
E)   telemarketingF) A) and B)
G) A) and C)

Question 5

Under an administered vertical marketing system, an outside agent manages the marketing channel, including production and distribution.

Accepted Answer

A) True 
 B)False

Question 6

In a corporate vertical marketing system, actual ownership is the vehicle by which production and distribution are joined.

Accepted Answer

A) True 
 B)False

Question 7

The mode of transportation that is recognized as the fastest is

Accepted Answer

A)   trucks.
B)   airplanes.
C)   pipelines.
D)   railroads.
E)   ships.F) B) and C)
G) B) and E)

Question 8

When the warehouse is full of finished products, would you expect stock-out costs or holding costs to be higher? Why?

Accepted Answer

When a warehouse is full of finished pro...

Question 9

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Accepted Answer

A) True 
 B)False

Question 10

What is supply chain management, and what are its benefits?

Accepted Answer

Supply chain management is the process o...

Question 11

___ is considered the most impersonal form of retailing often with a focus on heavy foot traffic and efficiency for customers.

Accepted Answer

A)   Television home shopping
B)   Online retailing
C)   Automatic vending
D)   Telemarketing
E)   Direct-response marketingF) C) and D)
G) B) and D)

Question 12

Shopping centers that usually have large department stores, numerous specialty stores, restaurants, movie theaters, and sometimes hotels are called ____ shopping centers.

Accepted Answer

A)   national
B)   regional
C)   international
D)   community
E)   neighborhoodF) D) and E)
G) A) and E)

Question 13

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ____ distribution.

Accepted Answer

A)   exclusive
B)   intentional
C)   selective
D)   patterned
E)   intensiveF) D) and E)
G) A) and B)

Question 14

Macy's, Sears, and JCPenney are examples of ____ stores.

Accepted Answer

A)   specialty
B)   department
C)   super
D)   discount
E)   convenienceF) B) and E)
G) A) and D)

Question 15

Which of the following is not an example of direct marketing?

Accepted Answer

A)   Telemarketing
B)   Catalog marketing
C)   Television home shopping
D)   Online marketing
E)   Door-to-door marketingF) B) and E)
G) C) and D)

Question 16

Which of the following is most likely to be considered a supermarket?

Accepted Answer

A)   JCPenney
B)   Walmart
C)   Target
D)   Corner Pantry
E)   SafewayF) A) and E)
G) A) and C)

Question 17

Your neighborhood grocer buys fresh shrimp from one wholesaler who carries only shellfish. This type of supplier is a ____ wholesaler.

Accepted Answer

A)   specialty-line
B)   full-service
C)   limited-service
D)   general-merchandise
E)   specialty-serviceF) A) and E)
G) A) and D)

Question 18

Eliminating wholesalers would bring prices down.

Accepted Answer

A) True 
 B)False

Question 19

Because many discount stores are providing more services and better shopping environments, the distinction between discount stores and ____ stores is becoming blurred.

Accepted Answer

A)   department
B)   off-price
C)   super
D)   traditional specialty
E)   convenienceF) B) and D)
G) A) and B)

Question 20

Which of the following channels is known as the direct channel?

Accepted Answer

A)   Producer to consumer
B)   Producer to middleman to business user
C)   Producer to retailer to consumer
D)   Producer to wholesaler to retailer to consumer
E)   Producer to middlemanF) B) and D)
G) B) and C)

Exam 14: Wholesaling, Retailing, and Physical Distribution

Shopping centers that usually have large department stores, numerous specialty stores, restaurants, movie theaters, and sometimes hotels are called ____ shopping centers.

Correct AnswerverifiedShow Answer

The mode of transportation that is recognized as the fastest is

Correct AnswerverifiedShow Answer

Compare and contrast a neighborhood shopping center, a community shopping center, and a regional shopping center.

Correct AnswerAnswered by ExamLex AIA neighborhood shopping center, a commun...View AnswerShow Answer

Which of the following is not an example of direct marketing?

Correct AnswerverifiedShow Answer

Moving products from producer to wholesaler to retailer to consumer is called the traditional channel because most consumer goods are sold this way.

Correct AnswerverifiedShow Answer

Merchant wholesalers usually do not

Correct AnswerverifiedShow Answer

What is supply chain management, and what are its benefits?

Correct AnswerAnswered by ExamLex AISupply chain management is the process o...View AnswerShow Answer

In a corporate vertical marketing system, actual ownership is the vehicle by which production and distribution are joined.

Correct AnswerverifiedShow Answer

Once telephone call orders peak and begin to decline for _____, a new product is presented.

Correct AnswerverifiedShow Answer

___ is considered the most impersonal form of retailing often with a focus on heavy foot traffic and efficiency for customers.

Correct AnswerverifiedShow Answer

Because many discount stores are providing more services and better shopping environments, the distinction between discount stores and ____ stores is becoming blurred.

Correct AnswerverifiedShow Answer

Your neighborhood grocer buys fresh shrimp from one wholesaler who carries only shellfish. This type of supplier is a ____ wholesaler.

Correct AnswerverifiedShow Answer

Eliminating wholesalers would bring prices down.

Correct AnswerverifiedShow Answer

Which of the following is most likely to be considered a supermarket?

Correct AnswerverifiedShow Answer

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

Correct AnswerverifiedShow Answer

When the warehouse is full of finished products, would you expect stock-out costs or holding costs to be higher? Why?

Correct AnswerAnswered by ExamLex AIWhen a warehouse is full of finished pro...View AnswerShow Answer

Which of the following channels is known as the direct channel?

Correct AnswerverifiedShow Answer

The use of only a portion or percentage of the available outlets in each geographic area for market exposure is called ____ distribution.

Correct AnswerverifiedShow Answer

Under an administered vertical marketing system, an outside agent manages the marketing channel, including production and distribution.

Correct AnswerverifiedShow Answer

Macy's, Sears, and JCPenney are examples of ____ stores.

Correct AnswerverifiedShow Answer

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A neighborhood shopping center, a commun...
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Supply chain management is the process o...
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When a warehouse is full of finished pro...
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