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Exam 16: Social Media, E-Business, and Accounting

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Question 21

Multiple Choice

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Money that an electronics retailer receives through the online sales of extended warranty plans provides a(n) ____ for the company.

A) e-business
B) expense reduction
C) profit
D) revenue growth
E) revenue stream

F) None of the above
G) A) and C)

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Question 22

Multiple Choice

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Marta invests a substantial amount of money to take her business online. She is extremely discouraged when three months pass and she has not produced enough new revenues to offset the high start-up costs. What sound advice could you give Marta?

A) Hurry up and cut your losses now and get out before you lose everything.
B) If in two more months things have not turned around, take the business offline.
C) It is unusual for an e-business to take such a long time to recover its investment, so she must be doing a poor job.
D) Because the initial start-up costs were high, it may take longer to recover, but it is too soon to determine the long-term success.
E) To make the business successful, she should double the amount of money invested in the e-business.

F) B) and C)
G) A) and E)

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Question 23

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A podcast is a Web site that allows a company to share information.

Which of the following companies was one of the early adopters of consumer ratings?

How do e-business and e-commerce differ?

Which of the following would not be considered a revenue stream?

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

KPI stands for key preference indicators.

Social media online promotions should never be integrated with more traditional or offline promotions.

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Which of the following would be considered a revenue stream?

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.

In a forum, members of a community keep content updated and accurate.

Which of the following can most accurately be described as an interactive community bulletin board?

Number of followers and number of retweets are typical social media measurements of Facebook.

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably

How can cloud computing change how a company operates? How can cloud computing impact the human resources of a company?

Tech savvy, digital natives born after 1980 are known as

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?