FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 16: Social Media, E-Business, and Accounting

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 51

Multiple Choice

Review LaterAdd Note

Review Later

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

A) external recruitment.
B) revenue stream buildup.
C) insourcing.
D) outsourcing.
E) employment sourcing.

F) D) and E)
G) A) and E)

Correct Answer

verified

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

Web site designers, Web masters, and programmers belong to which of the following specialized e-business resources?

A) Human
B) Financial
C) Material
D) Informational
E) Digital

F) A) and B)
G) A) and C)

Correct Answer

verified

Show Answer

Question 53

Essay

Review LaterAdd Note

Describe how a blog could be beneficial for a company.

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Engaging customers in product development is a recognized use of social media.

Data mining is the practice of saving all data to the cloud to be accessed through the Internet.

Which of the following is a Web site that allows a company to share information about products or services?

According to a survey by eMarketer, ____ of U.S. companies with more than 100 employees are using social media tools for marketing.

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Web site?

Each objective of a social media plan should be all of the following except

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Academic Standard can be classified as a(n)

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Which of the following is not a sentiment analysis measurement?

Data mining refers to searching large amounts of data looking for useful information.

Flickr would be considered a social gaming site.

How does a computer virus differ from malware? Are these the only two threats to computers?

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

Social media can most accurately be described as being about

Which of the following is true about social media measurement tools?