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Exam 16: Social Media, E-Business, and Accounting

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Question 61

True/False

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The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

A) True
B) False

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Question 62

Multiple Choice

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What percentage of all Internet users are Americans?

A) 5
B) 8
C) 12
D) 22
E) 30

F) C) and D)
G) B) and D)

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Question 63

True/False

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Globalization, convergence of technologies, and demographic forces are considered external forces that affect e-business.

KPIs are

"Spectators" read blogs, listen to podcasts, and read online forums.

Using data about buying preferences and customer profiles allows management to do all of the following except

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

____ is a piece of software sent by a Web site that tracks an individual's Internet use.

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Jonathan suggested that the company ____ part of production.

____ is considered a social networking site for professionals.

Which of the following is the first step in building a social media plan?

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's Web site. This software is a(n) ____ resource for this e-business.

Which of the following is not an internal force affecting e-business?

A business model represents a ____ in a business situation.

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Americans comprise ____ percent of all Internet users.

How can data mining be used by an Internet furniture company? Provide several specific examples.

There is one clear, agreed-upon definition of social media among experts, users, and anyone in the social media field.

The cost to create and distribute photos, videos, and podcasts should be a consideration when deciding to participate in media sharing.