Question 1

Moving Walmart customers away from shopping at the real stores and onto the Walmart Web site instead is always desirable for the firm.

Accepted Answer

A) True 
 B)False

Question 2

The two types of social media measurement are objective and subjective.

Accepted Answer

A) True 
 B)False

Question 3

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Accepted Answer

A)   Financial
B)   Human
C)   Software
D)   Material
E)   InformationalF) B) and D)
G) A) and E)

Question 4

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Accepted Answer

A) True 
 B)False

Question 5

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Accepted Answer

A) True 
 B)False

Question 6

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Accepted Answer

A)   blogs.
B)   forums.
C)   Twitter.
D)   Facebook.
E)   YouTube.F) A) and C)
G) B) and D)

Question 7

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Accepted Answer

A)   business-to-business model
B)   marketing campaign
C)   business model
D)   hierarchy of service
E)   backgroundF) D) and E)
G) A) and D)

Question 8

Webinars are a social media tool used most often to sell to other businesses.

Accepted Answer

A) True 
 B)False

Question 9

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Accepted Answer

A) True 
 B)False

Question 10

Online firms like Amazon.com that take a B2C model approach

Accepted Answer

A)   emphasize a consumer focus.
B)   try to build long-term relationships with their customers.
C)   try to understand how customers behave online.
D)   are focused on individual buyers.
E)   incorporate all of the above.F) A) and B)
G) All of the above

Question 11

Are social media measurements always quantitative? Support your answer.

Accepted Answer

Social media measurements are not always...

Question 12

Which of the following can be most closely associated with "outsourcing tasks"?

Accepted Answer

A)   Blogs
B)   Podcasts
C)   Social gaming
D)   Crowdsourcing
E)   Media sharingF) All of the above
G) B) and E)

Question 13

____ read online forums, read blogs, and listen to podcasts.

Accepted Answer

A)   Spectators
B)   Inactives
C)   Joiners
D)   Collectors
E)   CriticsF) A) and D)
G) A) and B)

Question 14

Bit Torrent is an example of ____ model.

Accepted Answer

A)   subscription
B)   B2C
C)   B2B
D)   m-commerce
E)   consumer-to-consumerF) C) and D)
G) A) and E)

Question 15

LinkedIn is considered one of the top four social networking sites used by business.

Accepted Answer

A) True 
 B)False

Question 16

Describe the two primary models of e-business.

Accepted Answer

The two primary models of e-business are...

Question 17

Which of the following is most like a radio show that could be distributed through the Web?

Accepted Answer

A)   Podcast
B)   Blog
C)   Wiki
D)   Forum
E)   Social gameF) All of the above
G) A) and E)

Question 18

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Accepted Answer

A) True 
 B)False

Question 19

____ refers to a firm's activities to support a healthy environment and sustain the planet.

Accepted Answer

A)   Green environment
B)   Green IT
C)   Eco IT
D)   Green MIS
E)   Enviro ITF) C) and D)
G) A) and E)

Question 20

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Accepted Answer

A)   profit flows.
B)   cash streams.
C)   cash flows.
D)   sources.
E)   revenue streams.F) B) and D)
G) C) and D)

Exam 16: Social Media, E-Business, and Accounting

____ refers to a firm's activities to support a healthy environment and sustain the planet.

Correct AnswerverifiedShow Answer

Are social media measurements always quantitative? Support your answer.

Correct AnswerAnswered by ExamLex AISocial media measurements are not always...View AnswerShow Answer

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Correct AnswerverifiedShow Answer

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Correct AnswerverifiedShow Answer

The two types of social media measurement are objective and subjective.

Correct AnswerverifiedShow Answer

Which of the following can be most closely associated with "outsourcing tasks"?

Correct AnswerverifiedShow Answer

____ read online forums, read blogs, and listen to podcasts.

Correct AnswerverifiedShow Answer

Online firms like Amazon.com that take a B2C model approach

Correct AnswerverifiedShow Answer

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Correct AnswerverifiedShow Answer

LinkedIn is considered one of the top four social networking sites used by business.

Correct AnswerverifiedShow Answer

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Correct AnswerverifiedShow Answer

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Correct AnswerverifiedShow Answer

Describe the two primary models of e-business.

Correct AnswerAnswered by ExamLex AIThe two primary models of e-business are...View AnswerShow Answer

Webinars are a social media tool used most often to sell to other businesses.

Correct AnswerverifiedShow Answer

Which of the following is most like a radio show that could be distributed through the Web?

Correct AnswerverifiedShow Answer

Moving Walmart customers away from shopping at the real stores and onto the Walmart Web site instead is always desirable for the firm.

Correct AnswerverifiedShow Answer

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Correct AnswerverifiedShow Answer

Bit Torrent is an example of ____ model.

Correct AnswerverifiedShow Answer

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Correct AnswerverifiedShow Answer

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Correct AnswerverifiedShow Answer

Correct Answer
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Answered by ExamLex AI
Social media measurements are not always...
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Answered by ExamLex AI
The two primary models of e-business are...
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