Question 1

A computer-based system for continually gathering internal and external information is called

Accepted Answer

A)   marketing research.
B)   a marketing information system.
C)   market segmentation.
D)   market targeting.
E)   market programming.F) A) and B)
G) A) and C)

Question 2

Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City.It is specifically a part of a(n) ____ market.

Accepted Answer

A)   reseller
B)   governmental
C)   institutional
D)   consumer
E)   organizationalF) B) and D)
G) None of the above

Question 3

Louis is beginning a marketing research project.One of the six steps of marketing research is to

Accepted Answer

A)   define the problem.
B)   engage a marketing research firm.
C)   open a business.
D)   survey the sales force.E) B) and D)
F) B) and C)

Question 4

In a marketing information system,data from external sources include all the following except

Accepted Answer

A)   economic conditions.
B)   the firm's suppliers.
C)   the firm's customers.
D)   competitors' marketing activities.
E)   sales force activities.F) A) and D)
G) A) and E)

Question 5

Martha,a marketing researcher,is currently analyzing the information collected and determining what possible opportunities it has for management.At which stage of marketing research is she?

Accepted Answer

A)   Interpreting information
B)   Defining the problem
C)   Making a preliminary investigation
D)   Planning the research
E)   Gathering factual informationF) A) and B)
G) D) and E)

Question 6

Due to a recession in the United States and abroad,ski resorts have suffered from a lack of guests during the peak season.These ski resorts have felt a direct impact from ____ forces.

Accepted Answer

A)   competitive
B)   technological
C)   sociocultural
D)   economic
E)   legal and regulatoryF) D) and E)
G) A) and D)

Question 7

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans.When choosing the specific forecasting method,Levi Strauss should consider all of the following except

Accepted Answer

A)   the costs involved.
B)   capital investment projects.
C)   time span of the forecast.
D)   market characteristics.
E)   experience of forecasters.F) A) and B)
G) None of the above

Question 8

To implement the marketing concept,a firm must first

Accepted Answer

A)   mobilize its marketing resources.
B)   promote the product.
C)   obtain information about its customers' needs.
D)   develop the product.
E)   determine if customers want the firm to practice the marketing concept.F) B) and E)
G) A) and E)

Question 9

When Jeff returned a shirt he had purchased at Macy's for a refund,he essentially reversed the effect of which type of utility?

Accepted Answer

A)   Form
B)   Possession
C)   Time
D)   Transfer
E)   PlaceF) B) and E)
G) B) and D)

Question 10

Explain the difference between marketing research and marketing information systems.

Accepted Answer

A marketing information system is a syst...

Question 11

A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability,willingness,and ____ to purchase such products.

Accepted Answer

A)   utility
B)   credit
C)   desire
D)   money
E)   authorityF) C) and D)
G) B) and D)

Question 12

The use of databases,electronic bulletin boards,online information services,and the Internet can assist marketers in

Accepted Answer

A)   tracing buying behavior of customers.
B)   determining where their product is in the product life cycle.
C)   creating brand loyalty with their customers.
D)   comparing their product with other products.
E)   deciding when to implement a particular pricing strategy.F) A) and B)
G) A) and C)

Question 13

Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.

Accepted Answer

A)   differentiated
B)   undifferentiated
C)   concentrated
D)   target market
E)   marketing-mixF) D) and E)
G) A) and E)

Question 14

Cory's Copy Shop buys large quantities of copy paper both for making copies which are sold to customers,and to sell outright to customers.Cory's Copy Shop is a

Accepted Answer

A)   business buyer.
B)   consumer buyer.
C)   institutional buyer.
D)   governmental buyer.E) A) and B)
F) C) and D)

Question 15

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

Accepted Answer

A)   are controllable marketing forces.
B)   are uncontrollable marketing forces.
C)   affect buying behavior.
D)   are used to segment the market.
E)   are involved in the handling of consumer complaints.F) C) and D)
G) A) and B)

Question 16

​In ___,a committee or group of people often make the buying decision and consider the organization's objectives,purchasing policies,resources,and personnel.

Accepted Answer

A)   ​business buying
B)   ​consumer buying
C)   ​institutional buying
D)   ​governmental buyingE) All of the above
F) C) and D)

Question 17

The two broad categories of buying behavior are ____ and ____.

Accepted Answer

A)   psychological;social
B)   consumer;person-specific
C)   consumer;business
D)   government;industrial
E)   consumer;resellerF) None of the above
G) All of the above

Question 18

The marketing process involves eight major business functions.

Accepted Answer

A) True 
 B)False

Question 19

The organizational function and set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is

Accepted Answer

A)   production.
B)   the chain of command.
C)   marketing.
D)   distribution.
E)   dispersion.F) A) and C)
G) C) and D)

Question 20

The only kind of utility created by production is time utility,because the producer makes that product available to the customer at the time it is needed.

Accepted Answer

A) True 
 B)False

Exam 11: Building Customer Relationships Through Effective Marketing

Louis is beginning a marketing research project.One of the six steps of marketing research is to

Correct AnswerverifiedShow Answer

Due to a recession in the United States and abroad,ski resorts have suffered from a lack of guests during the peak season.These ski resorts have felt a direct impact from ____ forces.

Correct AnswerverifiedShow Answer

The only kind of utility created by production is time utility,because the producer makes that product available to the customer at the time it is needed.

Correct AnswerverifiedShow Answer

The two broad categories of buying behavior are ____ and ____.

Correct AnswerverifiedShow Answer

Cory's Copy Shop buys large quantities of copy paper both for making copies which are sold to customers,and to sell outright to customers.Cory's Copy Shop is a

Correct AnswerverifiedShow Answer

Martha,a marketing researcher,is currently analyzing the information collected and determining what possible opportunities it has for management.At which stage of marketing research is she?

Correct AnswerverifiedShow Answer

​In ___,a committee or group of people often make the buying decision and consider the organization's objectives,purchasing policies,resources,and personnel.

Correct AnswerverifiedShow Answer

A market is a group of individuals and/or organizations that have needs for products in a given category and have the ability,willingness,and ____ to purchase such products.

Correct AnswerverifiedShow Answer

Danielle owns a frozen yogurt shop.She has decided to focus her marketing efforts on health-conscious customers.Danielle is using the ____ approach.

Correct AnswerverifiedShow Answer

A computer-based system for continually gathering internal and external information is called

Correct AnswerverifiedShow Answer

The organizational function and set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is

Correct AnswerverifiedShow Answer

In a marketing information system,data from external sources include all the following except

Correct AnswerverifiedShow Answer

Southside Distributors in Los Angeles distributes beverages for a major corporation in Kansas City.It is specifically a part of a(n) ____ market.

Correct AnswerverifiedShow Answer

When Jeff returned a shirt he had purchased at Macy's for a refund,he essentially reversed the effect of which type of utility?

Correct AnswerverifiedShow Answer

Explain the difference between marketing research and marketing information systems.

Correct AnswerverifiedA marketing information system is a syst...View AnswerShow Answer

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

Correct AnswerverifiedShow Answer

The use of databases,electronic bulletin boards,online information services,and the Internet can assist marketers in

Correct AnswerverifiedShow Answer

The marketing process involves eight major business functions.

Correct AnswerverifiedShow Answer

To implement the marketing concept,a firm must first

Correct AnswerverifiedShow Answer

Levi Strauss is unsure of what sales forecasting method to use in determining future demand for its 501 blue jeans.When choosing the specific forecasting method,Levi Strauss should consider all of the following except

Correct AnswerverifiedShow Answer

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The two broad categories of buying behavior are and .

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In ___,a committee or group of people often make the buying decision and consider the organization's objectives,purchasing policies,resources,and personnel.

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A marketing information system is a syst...
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