FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 11: Building Customer Relationships Through Effective Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 71

Multiple Choice

Review LaterAdd Note

Review Later

All of the following are ways to collect useful marketing research information except

A) sending questionnaires by mail.
B) conducting telephone polls.
C) conducting personal interviews.
D) buying from commercial or governmental data sources.
E) impulsively stopping persons on the street to inquire about their buying habits.

F) B) and D)
G) C) and D)

Correct Answer

verified

Show Answer

Question 72

Multiple Choice

Review LaterAdd Note

Review Later

Internal and external data should be collected for a marketing information system

A) periodically.
B) continually.
C) when needed.
D) infrequently.
E) at the end of each month.

F) A) and B)
G) B) and D)

Correct Answer

verified

Show Answer

Question 73

Multiple Choice

Review LaterAdd Note

YenNguyen's monthly net income from all sources less Social Security taxes is $3,000.This income is called ____ income.

Ben was a salesperson for a manufacturing firm in the late 1920s.Which of the following would his employer most likely have asked him to do?

Form utility is created by making a product available at a location where customers wish to purchase it.

The utility created by making a product available when customers wish to purchase it is called ____ utility.

Andrea works for a retail shop called Melody's Crafts 'N Things.Andrea was often quite rude to customers when they annoyed her.One morning,her supervisor asked Andrea into her office and informed her that her behavior was unacceptable.To be rude to one customer could cause several customers not to come back.Andrea's supervisor told her that retaining a customer is much cheaper than trying to get a new one.After their constructive discussion,Andrea's boss told her that she wanted her to go out on the floor that day and attempt to be more helpful to customers. Over the next few months,Andrea began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over another.In doing so,she realized the importance of her role in the retail shop and began to truly enjoy her job.She started to think about the future of the company.She even thought that the company could do very well if it were to sell its products on eBay.When she brought this idea to her boss,her boss thought it was excellent,and asked Andrea to look further into the pros and cons of her idea. After evaluating Andrea's research,her boss decided to move forward with the idea,asking Andrea to head up this new venture for the company.Andrea then realized that retail is not just about making the sale;the customer should be the focus of all operations.Andrea now looks up to her boss,and is very glad that she was there to mentor her. -Refer to Melody's Crafts 'N Things.Melody's purchased its Thanksgiving products in June.However,in October,when the store finally displays the Thanksgiving products,which form of utility is being provided?

Which of the following is not one of the steps in implementing the marketing concept?

Ford Motors Company is offering a rebate on cars purchased this month.This activity involves the ____ ingredient of the marketing mix.

No product can be marketed successfully by using the undifferentiated approach.

A marketing information system is computer-based and uses information from both internal and external sources.

On the way to work,Mary realized her car was overheating,so she immediately pulled into a service station to have the problem fixed.Mary's buying process for the car repair was influenced by

Bic ballpoint pens appeal to price-conscious consumers because of their affordability.Bic has segmented its market on a ____ basis.

A marketing strategy consists of the selection and analysis of a target market and

____ utility is the only type of utility created by the production process.

The evolution of customer orientation started with businesses having a strong sales orientation,followed by a production orientation,and finally a customer orientation.

Your Wish,Inc. Cindy worked for a retail company and noticed there were many things it could do better.She shared some of her ideas with upper management,but it did not want to do things differently.When Cindy went home to talk to her husband,they both realized that,given her passion,it would be better for Cindy to open her own business.After a lot of consideration,she decided to open a sporting goods store called Your Wish,Inc.She also knew just where to open the store⎯right next to her house. To be certain to address all aspects of the business,Cindy hired a marketing research firm to determine the best location.Once all the research was compiled and analyzed,she realized that it would actually be better to open the store in a different area.She also realized that deciding where to locate the business was not the only major concern.More specifically,she would have to focus on the four elements of the marketing mix as well,creating a whole marketing plan.Her husband mentioned the possibility of using online information services to help with the business.With her husband's support and a good marketing plan,Cindy felt that she would be prepared to make the right decisions. -Refer to Your Wish,Inc.Marketing research involves

CRM technology allows companies to make an investment in building long-term relationships with their customers.

Between the 1920s and the 1950s,business had a strong ____ orientation,in which emphasis was placed on increased advertising,enlarged sales forces,and occasionally high-pressure selling techniques.

Turner Broadcasting Systems uses internal Web pages that all employees can access in order to share information and improve communication.This is a(n)