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Exam 13: Distributing and Promoting Products

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Question 111

Multiple Choice

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Teresa Matthews,ad campaign manager for Coca-Cola,is making final changes to the content of an ad's message.She is talking with network distribution companies about when the ad will air,and she is discussing expected effects of the ad on consumers with commercial artists.Thus,she is in which stage of the ad campaign development process?

A) Development of the media plan.
B) Creation of the advertising message.
C) Evaluation of the advertising's effectiveness.
D) Analysis of the advertising target audience.
E) Execution of the campaign.

F) All of the above
G) A) and E)

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Question 112

Multiple Choice

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In creating the advertising platform for one of its products,Gems,Inc.,will include important selling points such as:

A) features that competing products lack.
B) objectives pertaining to brand awareness.
C) an analysis of the advertising target.
D) objectives to improve consumer attitudes.
E) the appropriate media selections.

F) D) and E)
G) A) and E)

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Question 113

Multiple Choice

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Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting,which is called a _____.

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus,he/she is responsible for:

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

How does an order getter differ from an order taker? Which would you expect a Schwan's home food truck delivery salesperson to be? Support your answer.

The Spirit connection buys team logo gear from manufacturers and then sells the gear directly to consumers.The Spirit connection is a _____.

Abercrombie and Fitch,a nationwide clothing store,in a(n) _____.

Products such as very expensive wristwatches are distributed using _____ distribution.

A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

Advertising appropriations may be based on all of the following except:

Which of the following channels in known as the direct channel?

During certain special times,Jimmy actually works at the retail outlet where his employer sells a variety of manufacturer's food products.Jimmy is providing _____ in this role as a wholesaler.

Radio shack,Toys "R" Us,and Hickory Farms are example of convenience stores.

Communication that is intended to inform,persuade,or remind an organization's target markets about the organization and its products is called promotion.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

Two Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

Selective distribution is the use of a single retail outlet in each geographic area.

JCPenney would like to promote its new line of dishwashers with the multi-flow system.Since this is a new feature,JCPenney needs to be able to demonstrate the product.JCPenney will most likely use _____.