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Exam 13: Distributing and Promoting Products

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Question 131

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What is the role of promotion in the marketing mix?

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The role of promotion is to facilitate e...

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Question 132

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Steven Lake's responsibilities at Ford include educating customers,building goodwill for the firm,and providing follow-up service.Steven is a _____.

A) missionary salesperson
B) trade salesperson
C) technical salesperson
D) sales support person
E) creative order taker

F) B) and E)
G) B) and D)

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Question 133

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A neighborhood shopping center usually has at least one large department store to attract customers to the center.

After Adam has made his sales presentation and answered the prospect's objections,he says,"When would you like to take delivery of the copier?" This is called a _____.

Meridian works for a military contractor that designs high-speed computer systems for military bases.Each contract with the military must be bid on by the contractors.The bid price is normally based on the cost to fill the contract plus profit.Meridian works with the producers and wholesalers of computer parts as well as the component-part suppliers,shipping companies,communication companies,and others in the supply chain.Her goal is to have parts supplied when needed,where needed,as needed,and then have completed units shipped immediately to the designated delivery point.If she can reduce the overhead of storing parts and completed units,the company will be able to submit lower bids,win more bids,and increase profits by increasing the number of contracts completed.Which of the following best states Meridian's ultimate goal for improving the supply-chain process?

The fastest but most expensive means of transportation is by air.

Every year in the city of Houston there is a Home and Garden Show that is open to the public and features hundreds of exhibits from local companies about ideas for improving their homes and gardens.This Home and Garden Show is a _____.

Sales promotion methods include all of the following except:

With warehouse showrooms,a customer selects the merchandise either from a catalog or from the showroom display,fills out an order form provided by the store,and hands the form to a clerk.

​____ include setting objectives in concrete,adjusting the size of the sales force to meet changes in the firms' marketing plan and the marketing environment,attracting and hiring effective salespersons,developing a training program,formulating a fair and adequate compensation plan,motivating salespersons to keep productivity high,defining sales territories and determining scheduling and routing of the sales force,and evaluating the operation holistically.

Advertising that is used to sell a particular brand of product is known as _____.

Direct marketing is the marketing of products to customers through face-to-face sales presentations at home or in the workplace.