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Exam 13: Distributing and Promoting Products

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Question 61

True/False

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Neighborhood shopping centers often promote the center and the tenants as a group.

A) True
B) False

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verified

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Question 62

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A feature article is a type of publicity that is generally one typed page of about three hundred words.

A) True
B) False

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Question 63

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A large,self-service store that sells primarily food and household products is called a _____.

Primary-demand advertising is:

Tracy works for On A Roll Paper Company.The company purchases paper and paper products in bulk and sells them to businesses,schools,hospitals,farms,government entities,professionals,and industries for use in the buyers' business.On A Roll also sells to wholesalers,which sell them to businesses.In order to maintain its client base,On A Roll delivers the goods to the buyers,supplies warehousing for companies that lack storage space on their premises,arranges for credit,supports promotional activities,and helps customers with any needs they may have.It will even order special runs of paper from the manufacturers,if necessary,or order color and design coordinated materials for clients' promotions.On A Roll has found its approach to servicing clients has worked well-it has maintained a solid client base and expanded its business.What type of company is this business?

Although research into what consumers view as important issues is expensive,it is the most productive way to:

Jersey Mike's Sub Shop offers its customers a card to stamp each time they buy a sandwich.When the card is full,the customer can redeem it for a free sandwich.This sales promotion is a _____.

A television commercial describing why Sure antiperspirant works better than Right Guard antiperspirant is an example of primary-demand advertising.

A middleman that carries a select group of products within a single line is called a(n) _____ wholesaler.

All of the following are examples of sales promotion except:

Cristal's Flower Emporium specializes in growing delicate plants for wealthy consumers around the world.Because of the fragile nature of the products,they need to spend as little time as possible in transit.Cristal should use trucks to transport her products.

Institutional advertising is by far the most common type of advertising and receives the largest share of advertising expenditures.

When the United Way sends out brochures discussing the charitable activities and organizations it supports,it is using _____.

When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption,this was an example of ____ advertising.

Macy's,Sears,and JCPenney are examples of _____ stores.

Mattel wants to announce some new educational benefits associated with one of its new product lines.The company writes a report of about 300 words and sends it to the media.This is called a _____.

T J Maxx,Burlington Coat Factory,and Marshalls are examples of

If a company sends a representative to your home who tries to sell you a vacuum cleaner,this company is using _____.

Rolls-Royce uses _____ distribution on sell its automobiles.

Whitney is a sales agent for Cengage Learning.Her tasks are varied.She may visit three colleges in one day and talk to professors about the textbooks they currently use and show them the textbooks,instructor's supplemental materials,and online course enhancement materials available to them if they adopt the Cengage book.On some days,she goes to a college and makes a presentation to the entire business department instructional staff about the books available to them for each type of course taught.After talking to professors or making presentations,she answers questions about the course materials and textbooks.When asked to show why the Cengage materials are better than the competitors,she shows the differences between the Cengage materials and the competitors and emphasizes the personal assistance available to professors from Cengage.When the business department or professors indicate that they would like to adopt the Cengage textbook,she works with Cengage and the college bookstore to set up delivery,determine the best packaging options,and other critical details.As professors are setting up their classes for the new semester,she contacts them and offers her assistance.She contacts them regularly throughout the semester to assist them if needed,answer any questions they may have,and make suggestions of ways to utilize other Cengage products.In what stage of the personal-selling process is Whitney in when she initially visits the colleges and talks to professors about the textbooks?