Question 1

In the context of firm orientations, mass media and trade organizations are two of the primary stakeholders of a firm.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a characteristic of niche marketing?

Accepted Answer

A)   It offers a unique product to each individual customer.
B)   It emphasizes serving customers while incurring minimum costs.
C)   It serves multiple market segments and gives same treatment to all the consumers.
D)   It serves one market segment with particularly unique demand characteristics.E) B) and C)
F) A) and B)

Question 3

The Internet has made geographical distance almost a nonissue.

Accepted Answer

A) True 
 B)False

Question 4

Berne Retail plans to introduce new private-label brands for beverages. The marketing team will undertake a survey to obtain feedback on these brands through a test marketing exercise. The data collected in this research study will be collated in terms of frequency of purchase and subjected to statistical analysis to determine the brands that have the potential to earn the most. The best-performing new brands will be then chosen for a full-scale rollout. This scenario is an example of _____.

Accepted Answer

A)   psychographic research
B)   demographic research
C)   quantitative research
D)   geodemographic researchE) B) and C)
F) None of the above

Question 5

Marie is a psychologist who studies consumer behavior (CB) . She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. In this scenario, Marie is practicing in the field of _____.

Accepted Answer

A)   forensic psychology
B)   quantitative psychology
C)   cognitive psychology
D)   social psychologyE) C) and D)
F) None of the above

Question 6

In the context of consumer behavior (CB)  and marketing strategy, which of the following is true of niche marketers?

Accepted Answer

A)   They are exclusively consumer oriented.
B)   They can be product oriented.
C)   They treat all consumer segments the same.
D)   They have a minimal need for consumer research.E) C) and D)
F) B) and C)

Question 7

In the context of the ways in which consumers are treated, competition in the marketplace serves to protect consumers.

Accepted Answer

A) True 
 B)False

Question 8

One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:

Accepted Answer

A)   is researcher dependent.
B)   better enables researchers to test hypotheses.
C)   is not likely to stand on its own and requires deep interpretation.
D)   does not support a numerical representation of consumers' attitudes.E) B) and C)
F) A) and C)

Question 9

In the context of the basic consumption process, which of the following statements is true?

Accepted Answer

A)   The physical efforts spent in acquiring a product enhance the perceived self-esteem of a consumer.
B)   Costs are the negative results of consumption experiences.
C)   Browsing the web store and a visit to the retail store are considered benefits.
D)   Vanity and the enhancement of perceived self-esteem are considered costs.E) None of the above
F) B) and D)

Question 10

According to research which of the following is true of consumer behavior (CB) ?

Accepted Answer

A)   Consumers often express a more favorable attitude for a product promoted with an "amount off" discount.
B)   Consumers often express a more favorable attitude for a product promoted with "percentage off" discount.
C)   Consumers do not pay attention to relative advantage while trying out a new product in the market.
D)   Consumers are less likely to adopt things that do not transcend existing values and knowledge.E) B) and C)
F) None of the above

Question 11

A consumer to consumer (peer to peer)  rental transaction activity is often referred to as _____.

Accepted Answer

A)   multiopsonistic consumption
B)   social consumption
C)   productive consumption
D)   collaborative consumptionE) C) and D)
F) A) and B)

Question 12

Briefly describe what is sharing economy.

Accepted Answer

Answers will vary. The term sharing econ...

Question 13

Two common interpretative research orientations are big data analytics and predictive analytics.

Accepted Answer

A) True 
 B)False

Question 14

Kayla Smith is engaged in research that seeks to explain the inner meanings and motivations associated with customers' purchase of clothing. She records customers' words and observes their interactions as they shop. Through her observations, she develops an understanding of what motivates shoppers. Which of the following types of research is Kayla conducting?

Accepted Answer

A)   Quantitative research
B)   Predictive analytics
C)   Quasi-experimental analytics
D)   Interpretive researchE) None of the above
F) A) and B)

Question 15

Qualitative research tools gather data in a highly structured way.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following situations illustrates a touchpoint?

Accepted Answer

A)   A consumer placing an order over the telephone
B)   A consumer asking a passerby for directions at an amusement park
C)   A consumer engaging in word-of-mouth marketing
D)   A consumer watching a television commercialE) A) and B)
F) B) and C)

Question 17

List a few characteristics that are exhibited by successful innovations.

Accepted Answer

Answers will vary. A few characteristics...

Question 18

In the context of stakeholder marketing, which of the following entities are primary stakeholders?

Accepted Answer

A)   Communities
B)   Mass media
C)   Trade organizations
D)   Regulating agenciesE) B) and D)
F) B) and C)

Question 19

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Accepted Answer

A) True 
 B)False

Question 20

Netnography studies:

Accepted Answer

A)   technological advancement in the field of science.
B)   the use of technology for increasing efficiency.
C)   consumption as a "lived experience."
D)   the behavior of online cultures and communities.E) None of the above
F) A) and D)

Exam 1: What is CB and Why Should I Care?

Netnography studies:

Correct Answer
verified

Qualitative research tools gather data in a highly structured way.

Correct Answer
verified

Marie is a psychologist who studies consumer behavior (CB) . She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. In this scenario, Marie is practicing in the field of _____.

Correct Answer
verified

Correct Answer
verified

In the context of consumer behavior (CB) and marketing strategy, which of the following is true of niche marketers?

Correct Answer
verified

According to research which of the following is true of consumer behavior (CB) ?

Correct Answer
verified

Two common interpretative research orientations are big data analytics and predictive analytics.

Correct Answer
verified

A consumer to consumer (peer to peer) rental transaction activity is often referred to as _____.

Correct Answer
verified

One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:

Correct Answer
verified

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Correct Answer
verified

The Internet has made geographical distance almost a nonissue.

Correct Answer
verified

Which of the following is a characteristic of niche marketing?

Correct Answer
verified

In the context of firm orientations, mass media and trade organizations are two of the primary stakeholders of a firm.

Correct Answer
verified

Correct Answer
verified

In the context of stakeholder marketing, which of the following entities are primary stakeholders?

Correct Answer
verified

Which of the following situations illustrates a touchpoint?

Correct Answer
verified

In the context of the ways in which consumers are treated, competition in the marketplace serves to protect consumers.

Correct Answer
verified

In the context of the basic consumption process, which of the following statements is true?

Correct Answer
verified

List a few characteristics that are exhibited by successful innovations.

Correct Answer
verified
Answers will vary. A few characteristics...
View Answer

Briefly describe what is sharing economy.

Correct Answer
verified
Answers will vary. The term sharing econ...
View Answer

Exam 1: What is CB and Why Should I Care?

Netnography studies:

Correct AnswerverifiedShow Answer

Qualitative research tools gather data in a highly structured way.

Correct AnswerverifiedShow Answer

Marie is a psychologist who studies consumer behavior (CB) . She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. In this scenario, Marie is practicing in the field of _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of consumer behavior (CB) and marketing strategy, which of the following is true of niche marketers?

Correct AnswerverifiedShow Answer

According to research which of the following is true of consumer behavior (CB) ?

Correct AnswerverifiedShow Answer

Two common interpretative research orientations are big data analytics and predictive analytics.

Correct AnswerverifiedShow Answer

A consumer to consumer (peer to peer) rental transaction activity is often referred to as _____.

Correct AnswerverifiedShow Answer

One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:

Correct AnswerverifiedShow Answer

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Correct AnswerverifiedShow Answer

The Internet has made geographical distance almost a nonissue.

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of niche marketing?

Correct AnswerverifiedShow Answer

In the context of firm orientations, mass media and trade organizations are two of the primary stakeholders of a firm.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of stakeholder marketing, which of the following entities are primary stakeholders?

Correct AnswerverifiedShow Answer

Which of the following situations illustrates a touchpoint?

Correct AnswerverifiedShow Answer

In the context of the ways in which consumers are treated, competition in the marketplace serves to protect consumers.

Correct AnswerverifiedShow Answer

In the context of the basic consumption process, which of the following statements is true?

Correct AnswerverifiedShow Answer

List a few characteristics that are exhibited by successful innovations.

Correct AnswerverifiedAnswers will vary. A few characteristics...View AnswerShow Answer

Briefly describe what is sharing economy.

Correct AnswerverifiedAnswers will vary. The term sharing econ...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary. A few characteristics...
View Answer

Correct Answer
verified
Answers will vary. The term sharing econ...
View Answer