Question 1

Why might international marketing managers wish to standardize the marketing mix?

Accepted Answer

Answers may vary but may include the fol...

Question 2

The importance of personal selling compared with advertising depends to a great extent on:

Accepted Answer

A)   the type of product sold.
B)   media availability.
C)   availability of funds.
D)   all of the above.
E)   two of A, B, and C.F) A) and E)
G) None of the above

Question 3

Why do industrial products or services generally require less modification for international sales than do consumer products?

Accepted Answer

Answers may vary but may include the fol...

Question 4

Of all the promotional mix elements, personal selling has the greatest similarities worldwide.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the programmed-management approach to advertising strategy.

Accepted Answer

Answers may vary but may include the fol...

Question 6

According to the text, recruitment of salespeople in foreign countries is at times more difficult than recruiting them at home because:

Accepted Answer

A)   of the stigma attached to selling that exists in some areas.
B)   the salaries and benefits are more expensive.
C)   of the need to hire people who are culturally acceptable to customers and channel members.
D)   all of the above.
E)   two of A, B, and C.F) C) and D)
G) All of the above

Question 7

Generally, management prefers global product standardization because:

Accepted Answer

A)   there can be longer production runs, which lowers costs.
B)   a standardized corporate visual identity can help project a consistent image.
C)   the creative work needed for promotion doesn't need to be done for each market.
D)   two of the above.
E)   all of A, B, and C.F) C) and D)
G) A) and B)

Question 8

Generally, consumer products require __________ adaptation than (as)  industrial products to meet the demands of the world market.

Accepted Answer

A)   greater
B)   less
C)   the same amount of
D)   about the same
E)   none of the aboveF) A) and C)
G) C) and E)

Question 9

The international marketing manager's task is more complex than that of the domestic marketing manager because:

Accepted Answer

A)   marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
B)   it is usually not possible to have a single, standardized worldwide strategy for the overall marketing mix.
C)   the uncontrollable environmental forces vary widely among markets.
D)   two of the above.
E)   all of A, B, and C.F) A) and C)
G) A) and D)

Question 10

International pricing involves setting prices of goods for export to both unrelated and related firms.

Accepted Answer

A) True 
 B)False

Question 11

Promotion is all forms of communication between a firm and its publics.

Accepted Answer

A) True 
 B)False

Question 12

The need to change the color of packages when selling a product in a new market is generally a result of the influence of:

Accepted Answer

A)   distributive forces.
B)   competitive forces.
C)   political conflicts.
D)   cultural differences.
E)   economic forces.F) D) and E)
G) C) and D)

Question 13

Drastic modifications in the physical product may be necessary because of two problems prevalent in the developing countries: a tendency to overload equipment and to slight maintenance.

Accepted Answer

A) True 
 B)False

Question 14

Evidence suggests that the Internet is not an effective tool in personal selling, especially when used to build trust.

Accepted Answer

A) True 
 B)False

Question 15

In a code law country, a brand name belongs to the:

Accepted Answer

A)   person registering it first.
B)   person who uses it first.
C)   company that uses it first.
D)   person who registers it first under the Berlin Convention.
E)   none of the above.F) C) and D)
G) C) and E)

Question 16

Generally, as marketers go down the economic and social strata in each country, they will tend to find:

Accepted Answer

A)   similarities among countries with respect to social and cultural values.
B)   dissimilarities among countries with respect to social and cultural values.
C)   no significant differences with respect to social and cultural values.
D)   greater government support for each succeeding lower stratum.
E)   none of the aboveF) C) and D)
G) A) and B)

Question 17

The total product:

Accepted Answer

A)   all of B, C, and
B)   is what the customer buys.
C)   includes the physical product and brand name.
D)   As stated directly in the text.
E)   two of B, C, and D.F) B) and C)
G) D) and E)

Question 18

Physical forces inhibit efforts at international product standardization.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, among the appealing factors of online advertising in the international sphere is the following:

Accepted Answer

A)   the Internet provides access to a broad, low-income market.
B)   Internet communications are unregulated.
C)   for some groups, the Internet may be among the best media choices.
D)   all of A, B, and C.
E)   two of A, B, and C.F) A) and B)
G) A) and C)

Question 20

Generally, as marketers go down the economic and social strata in each country, they tend to find greater similarities among countries on social and cultural values.

Accepted Answer

A) True 
 B)False

Exam 15: Marketing Internationally

Drastic modifications in the physical product may be necessary because of two problems prevalent in the developing countries: a tendency to overload equipment and to slight maintenance.

Correct AnswerverifiedShow Answer

In a code law country, a brand name belongs to the:

Correct AnswerverifiedShow Answer

International pricing involves setting prices of goods for export to both unrelated and related firms.

Correct AnswerverifiedShow Answer

Generally, consumer products require __________ adaptation than (as) industrial products to meet the demands of the world market.

Correct AnswerverifiedShow Answer

According to the text, recruitment of salespeople in foreign countries is at times more difficult than recruiting them at home because:

Correct AnswerverifiedShow Answer

Why might international marketing managers wish to standardize the marketing mix?

Correct AnswerverifiedAnswers may vary but may include the fol...View AnswerShow Answer

Why do industrial products or services generally require less modification for international sales than do consumer products?

Correct AnswerverifiedAnswers may vary but may include the fol...View AnswerShow Answer

Generally, as marketers go down the economic and social strata in each country, they tend to find greater similarities among countries on social and cultural values.

Correct AnswerverifiedShow Answer

Physical forces inhibit efforts at international product standardization.

Correct AnswerverifiedShow Answer

Generally, as marketers go down the economic and social strata in each country, they will tend to find:

Correct AnswerverifiedShow Answer

Evidence suggests that the Internet is not an effective tool in personal selling, especially when used to build trust.

Correct AnswerverifiedShow Answer

Of all the promotional mix elements, personal selling has the greatest similarities worldwide.

Correct AnswerverifiedShow Answer

The total product:

Correct AnswerverifiedShow Answer

The international marketing manager's task is more complex than that of the domestic marketing manager because:

Correct AnswerverifiedShow Answer

Generally, management prefers global product standardization because:

Correct AnswerverifiedShow Answer

Promotion is all forms of communication between a firm and its publics.

Correct AnswerverifiedShow Answer

The importance of personal selling compared with advertising depends to a great extent on:

Correct AnswerverifiedShow Answer

According to the text, among the appealing factors of online advertising in the international sphere is the following:

Correct AnswerverifiedShow Answer

The need to change the color of packages when selling a product in a new market is generally a result of the influence of:

Correct AnswerverifiedShow Answer

Discuss the programmed-management approach to advertising strategy.

Correct AnswerverifiedAnswers may vary but may include the fol...View AnswerShow Answer

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Answers may vary but may include the fol...
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