A) Branding is concerned with making money, and employees are paid to help companies make money.
B) Branding is concerned with the image that a company presents to the world, and that image includes its documents.
C) Branding is largely concerned with color choices, so a document must contain the company's colors.
D) Branding is concerned with slogans, and you might have to write a slogan for your department.
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True/False
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Multiple Choice
A) the ability to perform research
B) the ability to lead a team
C) punctuality
D) efficiency
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Multiple Choice
A) accuracy and correctness
B) conciseness and clarity
C) comprehensiveness and conciseness
D) accessibility and professional appearance
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Essay
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Multiple Choice
A) your audience and your purpose
B) your proposal and your audience
C) your documentation and the eight measures of excellence
D) your software and your hardware
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Multiple Choice
A) accuracy
B) terseness
C) plainness
D) celerity
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Multiple Choice
A) Technical communication reflects an organization's goals and culture.
B) Technical communication uses technical vocabulary as often as possible.
C) Technical communication strives to both entertain and educate readers.
D) Technical communication is most often aimed at a general audience rather than at a particular audience.
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Multiple Choice
A) the ability to perform research
B) the ability to solve problems
C) the ability to speak and write clearly
D) the ability to deflect attention
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Essay
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Multiple Choice
A) to help others carry out a task
B) to change attitudes about a technology or an issue
C) to establish common knowledge in the marketplace
D) to help others make a decision
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True/False
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Multiple Choice
A) Your boss tells you to create the document in English and Spanish, so you do.
B) You would prefer to create separate instruction sheets in English and Spanish, but you create one sheet giving instructions in both languages to save on printing costs.
C) Your audience is not made up of technical experts, so you use common words in place of technical vocabulary.
D) You place paper copies of your document in the boxes carrying your products, and you post electronic copies online.
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Essay
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True/False
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True/False
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True/False
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