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Exam 14: Understanding Social Media and E-Business

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Question 31

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​Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?

A) ​The social media plan doesn't necessarily have a start and stop date
B) ​More media are involved in a social media plan
C) ​A social media plan is less expensive than a traditional advertising campaign and this
D) ​The products from a social media plan endure longer than products from a traditional advertising campaign

E) B) and C)
F) A) and D)

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Question 32

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Social media is used by businesses to interact with existing consumers not to gain new consumers.

A) True
B) False

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Question 33

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Social media can most accurately be described as being about​

Which of the following is a website that allows a company to share information about products or services?​

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

A ____ is a source of revenue flowing into the firm.

Which of the following statements is correct?

"Spectators" read blogs, listen to podcasts, and read online forums.

What is Groupon?

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Number of fans and number of likes are typical measurements for

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Amanda's interaction with ASI is an example of

With ____, community members are the editors and gatekeepers of the content of a site.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer servic -Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

What is inbound marketing? Mention at least four tools of inbound marketing.

Just under 50 percent of online adults use some sort of social media.

Describe how a blog could be beneficial for a company.

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. Jonathan suggested that the company ____ part of production.

Academic Standard, Inc. (ASI) Academic Standard, Inc. (ASI) , sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet. -Refer to Academic Standard, Inc. All of the following forces except ___________ are primary environmental forces that ASI needs to be mindful of with regard to the company's use of technology.

KPI stands for key preference indicators.