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Exam 13: Distributing and Promoting Products

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Question 121

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​The job of increasing public awareness of a company's products, brands, or activities and by fostering desirable company images, such as innovativeness, dependability, or social responsibility is the task of

A) ​public relations.
B) ​publicity.
C) ​press releases.
D) ​notoriety.

E) C) and D)
F) A) and B)

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Question 122

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A general-merchandise wholesaler carries a select group of products within a single line of merchandise.

A) True
B) False

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Question 123

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R&P Inc. R&P Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc. If R&P management chose to return a portion of a product's purchase price as a sales promotion method, it would be referred to as which of the following?

Discount stores are self-service merchandise outlets that sell goods at lower prices than usual and

Intensive distribution is the use of only a portion of the available outlets for a product in each geographic area.

How does immediate-response advertising differ from reminder advertising?

Merck & Co., Inc., a pharmaceutical manufacturer, wishes to promote its products to retail pharmacists, physicians, and hospitals. Merck should recruit _____.

Advertising may be broadly classified into three groups:

When Estée Lauder offers a free gift with a $15 purchase of its product from a retail outlet, it is specifically using what type of promotional technique?

A middleman that carries a select group of products within a single line is called a(n) _____ wholesaler.

Coca-Cola provides a children's center with props, costumes, and decorations for use in a community play. This type of activity is known as _____.

Neighborhood shopping centers often promote the center and the tenants as a group.

Every year in the city of Phoenix there is a Home and Garden Show that is open to the public and features hundreds of exhibits from local companies about ideas for improving their homes and gardens. This Home and Garden Show is a _____.

Rolls-Royce uses _____ distribution on sell its automobiles.

When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.

Walmart is working with its suppliers using tools such as electronic billing, purchase order verification, bar-code technology, and the like to integrate data to improve overall performance. This is an example of _____.

The advertising medium that receives the largest share of advertising dollars is _____.

The advertising appropriation is the:

Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion.

​A ____ allows invited media personnel to hear important news announcements and to receive supplementary materials and photographs.