FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 11: Building Customer Relationships Through Effective Marketing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 81

Multiple Choice

Review LaterAdd Note

Review Later

Club Med Inc. talks to its present and potential customers to assess their needs for its products. Then it develops products to satisfy those needs. The firm is thus applying the ____ concept.

A) production orientation
B) sales orientation
C) marketing
D) physical distribution
E) facilitating

F) A) and D)
G) C) and D)

Correct Answer

verified

Show Answer

Question 82

Multiple Choice

Review LaterAdd Note

Review Later

A plan that will enable an organization to make the best use of its resources to meet its objectives is called a

A) production plan.
B) marketing program.
C) marketing strategy.
D) promotional plan.
E) marketing orientation.

F) A) and C)
G) None of the above

Correct Answer

verified

Show Answer

Question 83

Multiple Choice

Review LaterAdd Note

In creating a marketing information system, management would collect data from internal sources such as

From the beginning of the Industrial Revolution until the early twentieth century, business effort was directed mainly toward

Is the business buyer or the individual consumer more likely to know more about the product being purchased? Support your answer.

​A(n) ___ used by large companies permits employees to access internal data and facilitate communication among departments.

Sales forecasts generally are not affected by the level of marketing effort planned for the forecast period.

A computer-based system for continually gathering internal and external information is called

Betty and Carole recently opened a local candy store. They considered the entire market of candy eaters as their market. Which targeting strategy did they use in choosing a target market for their store?

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that

A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is

The utility created by transferring ownership of a product to a buyer is called ____ utility.

Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Kelly is using the ____ approach.

Caroline's Crafts 'N Things Sarah works for a retail shop called Caroline's Crafts 'N Things. Sarah was often quite rude to customers when they annoyed her. One morning, her supervisor asked Sarah into her office and informed her that her behavior was unacceptabl Over the next few months, Sarah began to help customers learn more about the different products in the store and often explained why the customer might want to purchase one product over another. In doing so, she realized the importance of her role in the retail shop and began to truly enjoy her job. She started to think about the future of the company. She even thought that the company could do very well if it were to sell its products on eBay. When she brought this idea to her boss, her boss thought it was excellent, and asked Sarah to look further into the pros and cons of her idea. After evaluating Sarah's research, her boss decided to move forward with the idea, asking Sarah to head up this new venture for the company. Sarah then realized that retail is not just about making the sale; the customer should be the focus of all operations. Sarah now looks up to her boss, and is very glad that she was there to mentor her. -Refer to Caroline's Crafts 'N Things. Caroline's purchased its Thanksgiving products in June. However, in October, when the store finally displays the Thanksgiving products, which form of utility is being provided?

A market segment toward which a company directs its marketing effort is called a

Sales are only forecasted in the long range, covering more than five years.

A firm should have no more than one market segment in its marketing strategy.

Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called

Buying behavior may be defined as the decisions and actions of people involved in buying and using products.